Welcome to the SaaS Motion Podcast, the show that explores disruptive technology and equips Sales Reps with effective communication techniques to boost confidence and drive success

I'm your host, Michael, and I started my professional career as a buyer. In order to truly understand selling, I think, everyone should go and buy for a while.

In this episode, we follow Jack, a seasoned sales rep, as he embarks on a critical conversation with Lisa, the Chief Technology Officer of a prominent company. As they delve into various operational challenges, Jack senses the need to find the perfect solution. Witness how Jack skilfully weaves a powerful Customer Story using a particular Frameworkand by that bridging the gap and paving the way for a successful deal.

In addition, I've created a visual that highlights the most important takeaways from the episode. It is exclusively available on my Patreon page at ⁠⁠⁠⁠⁠⁠⁠patreon.com/saasmotion⁠⁠⁠⁠⁠⁠⁠.

// Michael

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