Welcome to the SaaS Motion Podcast, the show that explores disruptive technology and equips Sales Reps with effective communication techniques to boost confidence and drive success

I'm your host, Michael, and I started my professional career as a buyer. To truly understand selling, I think, everyone should go and buy for a while.

In this episode, we'll talk about the three main choices sales reps have for planning a software demo. We'll share a story about a sales rep named Ben who uses a consultative approach, which builds trust and credibility with clients.

We'll also hear a different story about Simon, a sales rep who emphasizes features instead of focusing on the client, and learn how this approach can have negative consequences. Finally, I'll give you six rules for creating a successful software demo, inspired by the valuable insights shared in the podcast.

In addition, I've created a visual that summarises the most important points of this show and it's exclusively available on my Patreon page at patreon.com/saasmotion.

Thanks for tuning into the show.

// Michael

Sources:

"10 B2B Sales Discovery Questions to Uncover Prospects’ Business Challenges": **https://www.saleshacker.com/sales-discovery-questions-b2b/**

"The basics of business-to-business sales success": **https://www.mckinsey.com/business-functions/marketing-and-sales/our-insights/the-basics-of-business-to-business-sales-success**

---

Send in a voice message: https://podcasters.spotify.com/pod/show/michael-feichtner/message