S5E5 A battle for podcast domination - opportunities abound
S5E5 A battle for podcast domination - opportunities abound
S5E5 A battle for podcast domination - opportunities abound
Almost daily it seems new moves are being made by big players angling for podcast domination. Sharon Taylor, Managing Director of Triton Digital joins co-hosts Nick Schildberger and Nicole Goodman to discuss the wild ride that the industry had in 2020 and what it means for 2021. The trio discusses Apple's recently announced subscription service and how it compares to Spotify's model. They also investigate the motivations behind the sudden growth in popularity of live audio with Spotify, Facebook and others jumping on board. And Sharon gives us her take on transcripts and industry benchmarking.
References
Omny Benchmarking:
By The Numbers. A look at how podcasts are stacking up… | by Omny Studio team | Mar, 2021 | Omny Studio blog
Omny SEO/Transcript advice:
Best Practice for Search Engine Optimization for your Podcast | by Omny Studio team | Apr, 2021 | Omny Studio blog
Podcasting Essentials is produced by:
SoundCartel
soundcartel.com.au
+61 3 9882 8333
See omnystudio.com/listener for privacy information.
From The Podcast
Podcasting Essentials
Audiences are increasingly tuning in to podcasts. Is it any wonder? Podcasts are easier to access, the quality is better than ever, and more podcasts are available on a range of topics and interests. The number of consumers who regularly listen to on-demand ‘talk’ audio is in the millions in Australia and steadily growing. Research continues to show that podcasting provides a deeper level of engagement than many other forms of media – podcast audiences are actively listening to their favourite podcasts. What does this mean for brands, advertisers, media companies, and entrepreneurs looking to connect with new audiences? That’s what this podcast series aims to explore. Every fortnight, we talk with experts in the industry, bring you case studies and analyse the trends around the world in this newest and most engaging on-demand medium. Podcasting Essentials is produced by SoundCartel, specialists in audio production for Australia’s leading brands for 35 years, and producers of the world’s longest monthly business audio magazine, Business Essentials. https://soundcartel.com.au/Join Podchaser to...
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