S5E6 Data driving podcast audience growth
Released Tuesday, 1st June 2021
Good episode? Give it some love!
S5E6 Data driving podcast audience growth
S5E6 Data driving podcast audience growth
Tuesday, 1st June 2021
Good episode? Give it some love!
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Podcast tracking and measurement tools are developing rapidly, providing data-driven direction for brands and producers alike. Dave Zohrob, co-founder of Chartable, talks to co-hosts Nick Schildberger and Nicole Goodman about analytics, attribution and how Chartable is enabling the growth of podcast audiences.
References
Chartable:
Chartable: Podcast Analytics & Attribution - Chartable
Podcast Day 24:
Podcast Day 24 – The planet's podcasting conference
Podcasting Essentials is produced by:
SoundCartel
soundcartel.com.au
+61 3 9882 8333
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From The Podcast
Podcasting Essentials
Audiences are increasingly tuning in to podcasts. Is it any wonder? Podcasts are easier to access, the quality is better than ever, and more podcasts are available on a range of topics and interests. The number of consumers who regularly listen to on-demand ‘talk’ audio is in the millions in Australia and steadily growing. Research continues to show that podcasting provides a deeper level of engagement than many other forms of media – podcast audiences are actively listening to their favourite podcasts. What does this mean for brands, advertisers, media companies, and entrepreneurs looking to connect with new audiences? That’s what this podcast series aims to explore. Every fortnight, we talk with experts in the industry, bring you case studies and analyse the trends around the world in this newest and most engaging on-demand medium. Podcasting Essentials is produced by SoundCartel, specialists in audio production for Australia’s leading brands for 35 years, and producers of the world’s longest monthly business audio magazine, Business Essentials. https://soundcartel.com.au/Join Podchaser to...
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