S5E4 Podcast Guesting - benefits beyond growing your podcast audience
S5E4 Podcast Guesting - benefits beyond growing your podcast audience
S5E4 Podcast Guesting - benefits beyond growing your podcast audience
Most podcaster producers know that sourcing and organising guests is one of the biggest challenges. Because of this, the guesting industry is growing. Kristin Molenaar is the CEO of YesBoss, a company that matches appropriate people to the right podcasts. It sounds simple enough, but not everyone knows how best to sell themselves or how to invest in these relationships. Kristin takes hosts Nick Schildberger and Nicole Goodman through the steps involved to become a successful podcast guest. And with guesting being a proven way to grow an audience, plus the additional cross-promotion and monetisation opportunities – the investment is worth it.
Find more about Kristin and Yes Boss at https://www.yesbossva.com/
Podcasting Essentials is produced by:
SoundCartel
soundcartel.com.au
+61 3 9882 8333
See omnystudio.com/listener for privacy information.
From The Podcast
Podcasting Essentials
Audiences are increasingly tuning in to podcasts. Is it any wonder? Podcasts are easier to access, the quality is better than ever, and more podcasts are available on a range of topics and interests. The number of consumers who regularly listen to on-demand ‘talk’ audio is in the millions in Australia and steadily growing. Research continues to show that podcasting provides a deeper level of engagement than many other forms of media – podcast audiences are actively listening to their favourite podcasts. What does this mean for brands, advertisers, media companies, and entrepreneurs looking to connect with new audiences? That’s what this podcast series aims to explore. Every fortnight, we talk with experts in the industry, bring you case studies and analyse the trends around the world in this newest and most engaging on-demand medium. Podcasting Essentials is produced by SoundCartel, specialists in audio production for Australia’s leading brands for 35 years, and producers of the world’s longest monthly business audio magazine, Business Essentials. https://soundcartel.com.au/Join Podchaser to...
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