We either love it, hate it, don’t understand it, or love to hate it … it’s social media. You know it’s not going to go away so as a leader, manager or business owner you need to find a way to embrace it safely, constructively and for the benefit of your staff and the business.

You may have seen incidents of when social media highlights poor customer service, or when a company tries to make their product, service or brand go viral only to have it backfire in their face. It’s one thing to use social media as an integral part of sales, marketing and public relations. But it’s mission critical to pay attention to how your business or organisation embraces social media in your workplace. Have you got a social media workplace policy?

In this episode of People and Management, I chat with May King Tsang from Podpora  – #1 Support for Entrepreneurs. She is the entrepreneur’s entrepreneur! May King invests her skills and expertise in helping other entrepreneur’s to engage, network and build their respective businesses. A keen part of that includes leveraging social media for high returns on investment and helping businesses address social media usage. May King knows social media.

We chat about:

• Allowing staff to use SM at when/while at work?
  • what are the positives and what are the negatives
  • examples of good social media or ‘learning opportunity [a.k.a #fails]
  • how do you keep social media usage in the workplace  ‘reasonable’
• What social media policies are out there: what do they cover, how well do they work, etc.
• What does a good Social Media policy include?

And a lot more.

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