Do you struggle to attract the kind of clients, customers, and opportunities that you really want for your small business or personal brand?This isn’t uncommon and it can be so frustrating!But there is a reason why this is happening AND a solu

#13 - How I Built My Personal Brand with Andrea DelZotto

Apr 27th, 2023 37m 13s

This week I talk to Andrea DelZotto, a successful corporate executive turned entrepreneur about the ups, the downs…and most importantly the realities of building a personal brand.Andrea spent most of her career as a senior executive at Canada's

#13 - How I Built My Personal Brand with Andrea DelZotto

Apr 27th, 2023 37m 13s

#12 - How to Build Visibility on LinkedIn with Mark Williams aka Mr. LinkedIn

Apr 20th, 2023 51m 46s

On today's episode we talk about how to build visibility using LinkedIn with my guest Mark Williams, aka Mr. LinkedIn. Mark knows pretty much everything there is to know about LinkedIn. He's a very busy LinkedIn trainer and hosts the popular L

#11 - Media Pitching with former national news journalist Steve Ladurantaye

Apr 13th, 2023 40m 50s

In today's episode I speak with former national newspaper and television journalist Steve Ladurantaye about the do's and don'ts of media pitching. Steve's extensive background in journalism, including positions at The Globe and Mail, CBC and Tw

#10 - How to Attract Attention in Your Local Market

Apr 6th, 2023 19m 49s

Get the free resource mentioned in this episode:Grab Your Free Guide Here - Cracking the Code: How to Get Quoted in the Media. In today's episode: Do you ever see a colleague or competitor being interviewed by a local media outlet and wonder,

#9 - How to Build Visibility in a Way That Feels Authentic to You

Mar 23rd, 2023 22m 43s

Building visibility is necessary for small business and personal brands because it helps create the kind of awareness that's needed to stand out from the competition. But when funds are limited and you can't hire an agency to do your marketing,

#8 - The Power of Goals, Strategy and Planning

Mar 16th, 2023 11m 5s

This week I had an anniversary of sorts...it's been just over one month since I launched this podcast and the feedback I'm getting from listeners has been great. So far I’ve tried to cover topics that will help you understand what’s possible wi

#7 - SEO and Digital PR

Mar 9th, 2023 42m 48s

In today’s episode I interview SEO and digital PR expert John Tyreman who does an excellent job of explaining the whole idea behind the very technical concepts of search engine optimization (SEO) and digital public relations. Even better, he de

#6 - How to use Chat GPT and Other AI Tools to Stand Out in a Crowded Market with Martin Waxman

Mar 2nd, 2023 34m 37s

Today’s guest, Martin Waxman demystifies the currently trending topic of artificial intelligence and explains in practical terms how it can help small business and personal brands. He’s been studying AI for years and understands it better than

#5 -From Unknown to Unforgettable: How to Build a Personal Brand

Feb 23rd, 2023 22m 29s

Today's episode of Path to Visibility is about personal branding.We'll talk about what it is, why it's important for small business and personal brands and how you can use it to build your business.It's a common misconception that personal bran

#4 - How a Small Business Can Win Big with PR

Feb 16th, 2023 22m

How can public relations benefit a small business or personal brand? Today is part one of a two part mini training to help you understand what public relations is and how it can benefit your small business or personal brand.This week I talk abo

#2: The Value of Being Quoted in the Media and How to Make it Happen

Jan 18th, 2023 25m 22s

How do you get started with media coverage for your business or personal brand?Getting quoted in the media is a great way to make people aware of your product, service or company in a way that leads to them seeking it out. As a public relations

Trailer: Path to Visibility

Jan 18th, 2023 54s

#1: Why I Started This Podcast

Jan 18th, 2023 4m 47s

Hi, my name is Janice Mandel and welcome to the very first episode of the Path to Visibility podcast which is all about helping small businesses and professionals learn how to raise their visibility so they can build their business or personal

#3 - Digging Deep: How a Small Mining Company Made a Name for Itself on the Global Stage with Alan Coutts, former CEO Noront Resources

Jan 18th, 2023 35m 59s

How can a small, cost-conscious business effectively communicate their message? One of the goals of this podcast is to help small business owners learn how to use public relations to build their visibility and reputation so they can have the ki

Rate