This week I talk to Andrea DelZotto, a successful corporate executive turned entrepreneur about the ups, the downs…and most importantly the realities of building a personal brand.

Andrea spent most of her career as a senior executive at Canada's leading condominium developer, Tridel Corporation where she built a leadership profile for herself within the company and beyond.

This includes a social media community of more than 6000 followers where she shares her thoughts and opinions on a range of topics. Which led to her becoming a frequently consulted voice on real estate industry topics and issues, and a sought-after speaker.

Side note: Toronto is one of the most active condominium development markets in the world. With nearly 250 cranes in use we have more cranes than New York, Boston, Los Angeles, Seattle, San Francisco, and Washington combined!

As you'll see from our interview, the profile Andrea has today is the result of hard work and strategy. She’s honest and vulnerable about what she shares. The result is both helpful and inspiring advice and some direction for those of us in the midst of building a personal brand during the inevitable times when we may start to feel a bit lost.

Here's what we covered:

• Why in hindsight Andrea would start her personal branding journey sooner. 
• How NOT to be boring.
• Figuring out your message --the professional and personal.
• How to know when you're ready to take on high profile speaking engagements.
• The surprising secret to personal branding success.
• How to deal with setbacks and critics. 
• Staying up to date on key topics.
• The importance of relationships. 

Connect with Janice on LinkedIn.
Connect with Andrea DelZotto on LinkedIn or TikTok

Thank you for listening!
Links mentioned in this episode: Concrete Cardinal

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