It’s easy to think that your job in a media interview is to impart your wisdom and facts upon the reporter, and as long as he or she nods, smiles and takes a few notes, you’ve accomplished your mission.

But ultimately, it’s important to speak in a way that connects with your audience – that is, the readers, listeners or viewers. In order to reach them, you need to connect with the reporter, who serves as the conduit. It’s similar to the telephone game:  You need to convey the information as clearly as possible to the journalist, in hopes that he or she, in turn, conveys it accurately to their audience.

In this episode, we discuss the various types of reporters and media outlets, walking through three of the most common scenarios.

Click the ‘Play’ button to hear Episode 44 of MediaSmart!