As with so much else, preparation is key before walking into a media interview or facing journalists at a news conferece. And a key part of that preparation is anticipating likely questions.

This means preparing for the tough ones – not just the “softballs” – and questions that delve into details not covered by the news release.

To learn how to think like a reporter and anticipate questions, click on the ‘Play’ button and listen to Episode 45 of MediaSmart!