Being face-to-face with a journalist is always best, but sometimes, it’s just not possible. That’s when a phone interview may be an option. If you end up “phoning it in,” make sure it’s not by cell or speakerphone, if you can avoid it.

The fact you can’t see the reporter will affect the discussion – and if it’s a radio interview, it won’t sound the same as being in the studio. But if you keep just a few tips in mind, you can still give an effective, energetic interview and convey your key information and connect with the journalist and their audience.

Click the ‘Play’ button below to hear more in this episode of MediaSmart!