If your crisis communications plan includes the phrase “Duck, cover and let it blow over,” this episode is for you.

“When the going gets tough, many of us tend to either say too much, or nothing at all.” So says this week’s guest in a recent column on Bulldog reporter. Hartley Butler George, a Senior Communications Advisor for the federal government in Canada, has worked with companies at several stages of crisis.

This week, we talk about how breaking your own bad news can provide you with better control of the message. We discuss how to know when proactive is the way to go vs. a more reactive approach.

Click the ‘Play’ button below to hear more in this episode of MediaSmart!