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Making A Difference Podcast

Dave Brock

Making A Difference Podcast

A Business podcast
Good podcast? Give it some love!
Making A Difference Podcast

Dave Brock

Making A Difference Podcast

Episodes
Making A Difference Podcast

Dave Brock

Making A Difference Podcast

A Business podcast
Good podcast? Give it some love!
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Episodes of Making A Difference Podcast

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 I was privileged to be featured on the 100th Episode of Mark Hunter's "The Sale Hunter Podcast"We are celebrating our 100th episode on #TheSalesHunterPodcast!Today we welcome guest David Brock as he shares how salespeople can use AI as an e
We are overwhelmed with technology solutions to help sellers.  Despite huge investments in technology, utilization by sellers is actually pretty low.How do we look at technology and how do we get sellers to use these technologies effectively? 
I had the opportunity to have a great discussion with John Smibert, Wayne Moloney, and Jeff Clulow, authors of the Wentworth Prospect.  We discussed why they chose to present some very powerful sales approach in the format of a novel.  It was a
In Q1/2020, the world turned upside down.  Covid-19 was spreading around the ----more----world.  Businesses, Schools, Social Events, Communities went into various types of shut down.  Work from home, Distancing, PPE became part of our lexicon.
Channels have always been a critical part of most organizations' Go To Customer strategies.  They are critical to extending our coverage of the market, accessing markets with specialized expertise, and in helping provide our customers more comp
The cost of a bad hire in sales can be millions of dollars.   We can't forget the hiring and salary costs are the smallest part of our investment in sales people.  The biggest part is the opportunity costs----lost business and opportunities---
Any kind of organizational transformation is hard.  But imagine tranforming your entire approach to the market.  Think of the challenges of moving fromp primarily a direct field sales structure to a hybrid structure, with heavy reliance on chan
Recently, I had the opportunity to discuss good and bad sales metrics with the folks at Leadfuze's Sales Manager Podcast.  Most of this conversation was based on chapters on performance management and metrics in the Sales Manager Survival Guid
Can sales people create value?  Leading up to this conversation, Leanne and I had been somewhat in disagreement about this topic.  As we discussed it, I think we found ourselves more in agreement than not.Join us to hear us discuss the follo
Would you invest 45 minutes every day in training your sales people?  That's at least 10% of their time every day!  Listen to Tory Hornsby, COO of Power Sports Marketing discuss how he invests this time every day in developing the skills of the
Is selling SaaS solutions different than selling other complex B2B solutions?  Certainly, the business model and revenue stream looks different.  Rather than making money in a single transaction, the revenue stream is spread over the period of
A couple of weeks ago, I had the pleasure of participating in a great discussion on coaching with Thierry van Herwijnen.  Thierry had asked me to participate in his series of podcasts on his Sales Enablement Lab Site.The core topic of our conv
There are 3 questions that are critical to your ability to win a deal.  Do you know what those questions are?  Do you know how your customer would answer them --- for each deal in your pipeline?If you don't know the answers to these 3 question
Pardon my rant in this podcast.  The highest leverage of a manager's time is in coaching their people.  It's the manager's job to get people to perform at the highest levels possible.  Coaching is a key tool for doing this.So given this, I get
The folks at Openview Labs asked for my comments in new models for sales and marketing integration.  The original video and post can be found at How To Achieve Sales And Marketing Integration.  I've condensed a few of the key points into this p
Recently, John Golden and Eric Quanstrom of Pipeliner CRM, and I had a wide ranging discussion on the high costs of a sales person.  Our discussion ranged from hiring, onboarding, training, coaching, sales process and more.  Sales people repres
As start-up start to gain traction in their home markets, the top executives, with some prodding from their investors, look to globalize.  It's an important expansion for any business, but with start-ups it's particularly challenging.  Supporti
I had an opportunity to discuss Entrepreneurialism In Selling with Nikolaus Kimla, CEO of Pipeliner CRM.  It was a wide ranging discussion with Nikolaus and I challenging each other's ideas.It's a bit of a long discussion, but based on those w
Customer experience is hot---but people tend to misunderstand what it means and how to create effortless customer experiences.  This discussion with Dione Hedgpeth looks at how we have to look at customer experience differently.  Dione shares t
Recently, I was interviewed by Peter Simoons for the Collaboration Business Podcast.In our conversation we explored many elements of collaboration. Like how to keep people in different time zones and places in the world in sync and in-collabor
Recently, I had the pleasure of being interviewed by Steve Gershick on Leadspace Radio.We had a wide ranging discussion on sales, marketing, and business, covering topics like creativity, innovation, problem solving, and change.We spoke of th
Sales Operations plays critical role in enabling sales people and partners to perform at the highest levels, enable customers to easily buy, and communicate to the rest of the organization.  Katherine Tate is one of the best sales operations ex
In this podcast, Ed Abrams, Vice President of Marketing for IBM's Small and Mid-sized Business talks about Social Business.  Social Business is all about engaging and interacting with our customers differently.  It's about creating a dialog and
Join me in this discussion of the role of Sales Operations in pulling everything together to help sales people be more productive.  Tony Walker is Vice President of Global Sales Operations for Enterasys.  He discusses the role of sales operatio
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