Can sales people create value?  Leading up to this conversation, Leanne and I had been somewhat in disagreement about this topic.  As we discussed it, I think we found ourselves more in agreement than not.

Join us to hear us discuss the following:

• What is value?
• Can sales people create value?
• How do we discover what the customer values?
• How do we communicate and articulate value to the customer?
• How do we deliver value?
• How do we assess the value that customers realize?

I hope you enjoy the discussion as much as I did.