Founder and CEO of Bangn Body, Australia's most loved skincare brand, shares with us the journey that led her to creating Bangn Body, the hurdles she overcame and the incredible success and popularity that brought on accelerate growth.

OUTLINE:

00:00:00 - Introduction and Welcome Back

00:00:18 - Season Two and Introduction of Guests

00:01:07 - Listener Feedback and Guest Request

00:01:54 - Last Name Change and Wedding

00:03:12 - Love for Bang & Body Products

00:03:42 - The Journey of Bangn Body

00:08:14 - Skin Concerns and Product Development

00:11:08 - The Impact of Skin Issues on Mental Health

00:14:56 - Stripping Back Skincare Routine

00:19:33 - Persistence and Perfectionism in Product Development

00:21:52 - Learning from Manufacturing Challenges

00:23:38 - Importance of Customer Feedback

00:27:30 - Building a Community and Challenging Beauty Standards

00:32:48 - The Impact of a Daily Mail Article

00:36:02 - Evolving Marketing Strategies in a Changing Landscape

00:38:55 - Launching in Sephora and International Expansion

00:43:25 - Importance of Loyalty and Retention Strategies

00:44:39 - Incorporating Customer Feedback into Product Development

00:46:37 - The Success of the Jumbo Pump Bottle

00:48:09 - Future Plans for Banger Body

00:50:35 - The Journey of Launching in Sephora

00:53:03 - Global Expansion and Opportunities

00:54:19 - Tips for Building a Successful Business

00:57:00 - Last Sustainable Product Purchased

Hannah & Carmel's Key Highlights: 

1️⃣ Retaining Customer Loyalty: Priscilla shares  secrets to building a loyal community of customers. By consistently staying connected with their audience and seeking feedback, Bangn Body have been able to adapt their strategy and pivot when necessary, all while keeping their core values intact. Their recent launch of a loyalty program was a perfect example of involving customers in the decision-making process, ensuring their needs and desires were met.

2️⃣ The Power of an Exceptional Product: Priscilla's passion for her product shines through as they discuss the importance of never settling for mediocrity. She emphasize the need for innovation, creativity, and pushing past barriers to create a product that truly stands out in the market. Her unwavering belief in their solution and commitment to providing value to their customers has been instrumental in their success.

3️⃣ Strategic Focus: Launching a business can be overwhelming, especially with the abundance of noise and distractions. Priscialla emphasizes the importance of getting clear on your target audience and developing specific strategies to reach them effectively. By avoiding the temptation to tackle everything at once, they encourage entrepreneurs to focus on key areas such as email marketing, surveys, brand advocacy, and influencer marketing. This strategic approach allows for a more focused and impactful execution, ultimately leading to desired results.

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