Co-Founder of Mountain Culture Beer, Australia's number 1 voted beer, Harriet sits down to share her journey of going from small brewery in Katoomba to becoming a household name
OUTLINE:
00:00:02 - Introduction and Background of Mountain Culture
00:03:49 - Passion for Brewing Craft Beer and Starting Mountain Culture
00:06:08 - Acquiring the First Customers and Building a Following
00:08:29 - Branding and Marketing Mountain Culture
00:09:40 - Values, Mission, and Purpose of Mountain Culture
00:11:14 - Nurturing Customer Relationships and Using Technology
00:12:06 - Importance of Lean Operations and Financial Management
00:14:37 - Packaging and Designing Mountain Culture's Beer
00:17:27 - Challenges and Strategies for Funding and Capital
00:19:56 - Inspiration and Learning from Other Industries
00:21:14 - Staying Competitive and Getting Creative in the Beer Industry
00:23:39 - Favorite Beer Flavors and Innovative Recipe Creation
00:27:00 - Balancing Business and Parenthood
00:30:13 - Overcoming Challenges and Staying Grounded in Business
00:32:37 - Expansion Plans and Goals for Mountain Culture
00:35:28 - Quick Fire Questions: Favorite Beer Flavor, Funnest Campaign, Most Challenging Moment, Inspiration
00:45:49 - Reviewing Supper Supply's Organic Olive Oil
Hannah & Carmel's Takeaways:
1️⃣ Prioritizing the Product: Harriet emphasizes the importance of focusing on the core product or service when starting a business. They share their experience of knowing their market and investing resources wisely, which ultimately led to their success. This takeaway serves as a reminder that being good at everything from the beginning is not feasible, and strategic decision-making is crucial.
2️⃣ Navigating Financial Challenges: Funding and capital are common pain points for many entrepreneurs. Harriet opens up about Mountain Cultures own journey in this aspect, shedding light on the hurdles they faced and how they overcame them. Harriet's insights provide valuable lessons for anyone looking to bootstrap their business or seeking ways to secure funding.
3️⃣ Embracing the Lean Approach: In a world where rapid growth often takes center stage, Harriet's story stands out as an example of the power of lean business practices. She discuss the significance of staying lean, even when faced with growth opportunities. This takeaway serves as a timely reminder that the fundamentals and foundations of a business should always be prioritized, regardless of its stage.
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