Andy McCotter-Bicknell
Healthy Competition: Product Marketing | Competitive Intelligence | Strategy
A weekly Business podcast
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Andy McCotter-Bicknell
Healthy Competition: Product Marketing | Competitive Intelligence | StrategyEpisodes
Andy McCotter-Bicknell
Healthy Competition: Product Marketing | Competitive Intelligence | Strategy
A weekly Business podcast
Good podcast? Give it some love!
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Episodes of Healthy Competition
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April Dunford is the world's leading expert on positioning for B2B tech companies and the author of 'Obviously Awesome' as well as the newly released 'Sales Pitch.'We focused on how competitive intel and positioning intersect in business:- b
Emir Atli is the Co-Founder and Chief Revenue Officer at HockeyStack, a GTM analytics platform for B2B companies to analyze, forecast, and optimize their marketing. I joked with Emir that I feel like HockeyStack came out of nowhere but are now
Jess Petrella is the Director of Product Marketing at Unbounce and the creator of multiple templates dedicated to helping Product Marketers succeed with AI. In this episode, we dove into:her favorite PMM workflows that incorporate AIher fa
In this episode, I was joined by Jason Oakley and Tamara Grominsky. They're both career Product Marketers that have led a ton of great launches over the years for companies like Klue, Unbounce, and Kajabi. We're all working together on a cours
Brooklin Nash is the Co-Founder of Beam Content, a content marketing agency that helps B2B SaaS companies create expert-driven content so that they can build trust with their buyers. Brooklin shared a great blog the other day that prompted me
Evan Huck is the CEO & Co-Founder of UserEvidence, the customer voice platform that automates social proof for GTM teams, generating verified case studies, testimonials, and stats in minutes.I’ve been a fan of UserEvidence for a while, so it w
This session was recorded live in the Healthy Competition community (healthycompetition.co). If you're into this kind of content, we'd love to have you!Yi Lin Pei is a career coach for product marketing, marketing and no-code tech roles. And i
This session was recorded live in the Healthy Competition community (healthycompetition.co). If you're into this kind of content, we'd love to have you!Jessica Davis is the Manager of Competitive Intelligence at HubSpot, and she shared a ton
Harvey Lee is the VP of Product Marketing at the Product Marketing Alliance. He's also a musician and spent lots of time in the music industry. I'm a musician too, so we geeked out about all things rock n' roll—history, specific bands, moments
Harvey Lee is the VP of Product Marketing at the Product Marketing Alliance. He's also a musician and spent lots of time in the music industry. I'm a musician too, so we geeked out about all things rock n' roll—history, specific bands, moments
Eldad is the Co-Founder & CEO of WINN.AI, a real-time AI assistant that helps sales teams save time on busywork and win more deals. I learned about WINN.AI through a viral guerilla marketing campaign—they coordinated with 100+ sales influencers
Derek Osgood is the Founder & CEO of Ignition, a collaborative hub to plan, execute, and measure go-to-market launches. He worked as a Product Marketer across multiple industries, such as gaming, banking, and SaaS, and now he's building the pla
Mayur Palta has led Competitive Intel at some of the world's most valuable companies. And he just published a book with the lessons he learned along the way. In this episode we dive into:what CEOs don't understand about Competitive Intelme
Ranee is a Product Marketing leader with 17+ years experience developing marketing and product strategy for global brands and VC-backed tech startups. In this episode, we discuss burnout. Specifically:why it plagues Product Marketershow to
Tamara is the VP Product Marketing at Kajabi, an all-in-one platform that helps creators and entrepreneurs package their knowledge into profitable online courses, coaching programs, membership sites, and more. Tamara is also a creator herself,
This episode was recorded live in the Healthy Competition community with Sam Rinaldo, Competitive Intel at Lucid, and Tracy Berry, Competitive Intel at Freshworks. Both Sam and Tracy spent a portion of their careers in the government intel spac
Anand Sanwal is the Co-Founder & CEO of CB Insights, a tech marketplace platform that enables organizations to make buying decisions quickly and with confidence. We covered lots of ground in this episode—there should be something in here for ju
Bobby Pinero is the CEO & Co-Founder of Equals, the only spreadsheet with built-in connections to any database, versioning, and collaboration. I've joked that every company's biggest competitor is Excel, so it was fun to learn how Bobby and the
Anthony Kennada is the Co-Founder & CEO at AudiencePlus, the first owned media software for marketers, enabling companies to build, engage, and monetize an owned audience. In this episode, you'll learn how some of the most successful companies
Ryan Sorley is the Founder of DoubleCheck Research, a win-loss analysis provider that was recently acquired by Klue. We talked about all things (you guessed it) win-loss and broke down everything you need to build a successful program. Some oth
President's Club isn't just for Sales anymore! In this live session from the Healthy Competition community, I spoke with Mayur Palta, Competitive Intel Lead from Databricks, and Tirrah Switzer, Sr. Director of PMM at Community Brands—both recen
Jarod Greene is the VP of Product & Customer Marketing at Highspot. Prior to becoming a PMM, he worked as a Research Director at Gartner. Analyst Relations has always been a big question mark for me (and a lot of PMMs that I know), so we made s
Juan Mendoza is the CEO & Editor of The Martech Weekly, a curated newsletter of everything that happens in marketing and technology. In this episode, he shared his backstory of starting a weekly newsletter, the power of social media, what he th
This is "the PLG episode" and I was joined by two powerhouse PMMs to guide me through it. Madison Leonard is a PLG Product Marketer & advisor to early & late-stage startups and Anthony Pierri is a Co-Founder at Fletch PMM, a Product Marketing a
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