April Dunford is the world's leading expert on positioning for B2B tech companies and the author of 'Obviously Awesome' as well as the newly released 'Sales Pitch.'

We focused on how competitive intel and positioning intersect in business:

- bashing "approaches," not competitors

- the importance of positioning your competitors

- when to mention competitors (and when to leave them be)

- why you shouldn't be scared of talking about competitors

- why you need to know your differentiated value

And lots more.

Follow April: website | LinkedIn

Check out her new book: Sales Pitch

Continue the conversation with me: ⁠⁠⁠LinkedIn⁠⁠⁠ 

This episode is brought to you by the ⁠⁠⁠Healthy Competition⁠⁠⁠ community. 1,000+ messages are exchanged between Competitive Intel and Product Marketing pros every month. Join today!