Episode Summary:

In this episode of the FutureCraft Marketing Podcast, hosts Ken Roden and Erin Mills explore the future of AI in marketing with guest Liza Adams. Liza shares her insights on how AI can elevate the strategic value of marketing and drive business growth. She introduces her three-step AI adoption accelerator approach, which focuses on inspiring marketers, aligning use cases with strategic initiatives, and implementing responsible AI operations. Liza also discusses the challenges and opportunities of AI adoption in different industries and provides practical advice for bridging the skills gap in organizations. The episode concludes with a tech review of Copy AI, a tool that helps marketers get started with AI-powered content creation.

About our Guest:

Liza Adams is a visionary leader with over two decades of experience steering businesses and marketing teams through pivotal industry changes. As a co-founder at GrowthPath Partners, she spearheads the adoption of responsible AI through a practical three-step AI adoption accelerator approach. Liza is an influential voice in AI and has been recognized at G2's reach event. She was also named one of the 50 CMOs to watch in 2024 by Pavilion. With a focus on growth strategies and global brand building, Liza is passionate about leveraging AI to make businesses more profitable while positively impacting society and fostering inclusive growth.

Chapters:

00:51 Exploring AI Innovations with Ken and Erin

02:55 AI's Role in Marketing and Beyond: Insights and Predictions

00:01 Introducing Liza Adams: A Visionary in AI and Marketing

08:58 The Three-Step AI Adoption Accelerator Approach

24:41 Practical Steps to Start with AI: Liza's Advice

27:58 Exploring the Skills Gap in AI Adoption

28:38 Three Key Strategies for AI Proficiency

30:06 Leveraging AI for Diversity, Equity, & Inclusion

32:10 Promoting Diverse Voices in AI

34:55 AI and Organizational Diversity Initiatives

46:13 Wrapping Up: The Human Aspect of AI Innovation

47:41 Tech Review: Exploring Copy AI

Key Takeaways:

• AI can elevate the strategic value of marketing by providing deep market insights, personalization, and automation.
• Liza's three-step AI adoption accelerator approach includes inspiring marketers with use cases, aligning use cases with strategic initiatives, and implementing responsible AI operations.
• Companies should start with what they have in terms of AI tools and gradually expand their adoption as trust and performance improve.
• Responsible use of AI is crucial, and organizations should establish guardrails and involve cross-functional teams to ensure ethical and secure implementation.
• Bridging the skills gap in AI adoption requires providing access to tools, promoting responsible use, and inspiring curiosity and experimentation.

Notable Quotes:

• "We can't out-campaign a bad product-market fit." - Liza Adams
• "Understanding, access, and acceptance are key to unlocking the value of AI." - Liza Adams
• "We cannot blog post our way to 2.6 trillion dollars." - Liza Adams
• "Curiosity is a skill that we need to have in the changing world of AI." - Liza Adams

Resources:

• Liza Adams' LinkedIn profile: Liza Adams
• GrowthPath Partners website: GrowthPath Partners
• Templates & Frameworks: https://www.growthpath.net/resources/
• ChatHubGG(affiliate link)

Listen to the full episode on the FutureCraft Marketing Podcast and stay tuned for more insightful discussions on the future of AI in marketing.

Disclaimer: This podcast is for informational and entertainment purposes only and should not be considered advice. The views and opinions expressed in this podcast are our own and do not represent those of any company or business we currently work for/with or have worked for/with in the past.

Music: Far Away - MK2