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Tom Niesen
DFW Business CultureEpisodes
Tom Niesen
DFW Business Culture
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Episodes of DFW Business Culture
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In this episode, Tom and Andres Giraldo discuss: How to market your business in the modern era. Why business leaders often pay too much for advertising. How to take the ego out of advertising. Why it's important to build your brand. Key Takea
In this episode, Tom and Matt Hoffman discuss: How the hotel industry is changing. What a short-term rental is. How technology is affecting travel. Why you should communicate with everyone on your team. Key Takeaways: Your ideas are a commod
In this episode, Tom and Mike "Batman" Cohen discuss: The ethics of modern recruiting. How to find employees that fit YOUR company. How to set yourself apart from the competition. Why a strong culture will attract better job applicants. Key T
In this episode, Tom discusses: The differences between coaching and mentoring. When/how often to coach your team. How to be successful at coaching. Why most people don't know how to coach. Key Takeaways: If you're telling your team what to
In this episode, Tom and Michael Welch discuss: The growing CBD and hemp industry. The recent farm bill that legalized growing hemp. How to learn from your competitors. Why research is key to kickstarting a new business. Key Takeaways: Your
In this episode, Tom and Chris Rawley discuss: Why it's important to invest in your industry. How to develop a niche market. The farming industry and how it's changing. How to use technology to drive new business. Key Takeaways: The internet
In this episode, Tom discusses: The four roles every leader should "play". How to transition between each role. The importance of each role. Why becoming a sales coach has become so popular. Key Takeaways: An effective leader spends about 40
In this episode, Tom discusses: The importance of learning, and RE-learning something. Why training can be a waste of time. Why being open to change is so important. The B.A.G.E.L.S. approach to journaling. Key Takeaways: Change is painful b
In this episode, Tom discusses: Why the best way to grow a company is through sales. Why hiring the RIGHT salespeople can be tough, especially in 2019. How to understand your own hiring process. How to find the RIGHT salesperson for your organ
In this episode, Tom discusses: What a business culture is and how to understand yours. Why every business should have a list of "best practices" to follow. How to come up with a sales plan for 2019. Why reaching out to old customers/prospects
In this episode, Tom and Brent discuss: How technology changes between being introduced and being widely adopted. A great product or service without a good culture does not always equal success. A good company culture does NOT just mean good b
In this episode, Tom and L'areal discuss: Why a company's culture is so important. How to understand what your culture is. Ways to find salespeople who'll fit your culture. How to change your company culture. Key Takeaways: Instituting a new
Delivering Success In this episode, Tom and Kyle discuss: How to differentiate yourself from the competition. How to be more service-oriented. Why your employees are so important. How to take a simple business concept and improve upon it. K
Clean Up Your Business In this episode, Tom and Greg discuss: How to use SEO tools to increase your reach. How to expand your business. The importance of finding quality employees. Simple steps to build your business from the ground up. Key
Educating the Workforce In this episode, Tom and Sean discuss: The importance of hands-on, accessible learning. How engineering is similar to sales. How businesses can benefit from an educated workforce. Why having a sales process can make o
Building an Iconic Brand In this episode, Tom and Paul discuss: How to "revive" a previously popular brand. Why training can make or break your team. How important it is to have a company culture. Catering to your customer. Key Takeaways:
Pick Up The Phone and Build Your Business In this episode, Tom and Don Williams discuss: Why it’s so important to have salespeople who are successful over the phone. The types of businesses that are attracted to DFW. The importance of sales
Retaining and Leading a Great Business In this episode, Tom and Melanie Shaffer discuss: What Talent Suit is and what they do as a company. Having and talking about retention with clients. Having a coach and who your coach should b
Building a Successful Company In this episode, Tom and Mark Borge discuss: How Mark started his company and the evolution of it. The pros and cons of major companies existing. Which companies rise up, and why. How to make your employees feel
Creating Solutions for Salespeople In this episode, Tom and Steve Benson discuss: How to be a more efficient sales person Sales people spend too much time doing busy work instead of actually selling How the world of sales is going to change
Business Owners Learn From Improv In this episode, Tom and Frank Ford discuss: What improv teaches you The yes and philosophy Collaborating with each other Listen to everyone's ideas Key Takeaways: You need to have a good culture Don't
Achieving Maximum Velocity in Markets About Taylor Toce: Taylor Toce is President and CEO of Velo IT Group, a world-class managed IT services provider focused on providing businesses with the technology and support they need to achieve m
Analyzing the Market In this episode, Tom and Rom Krupp discuss: What does the future of the restaurant industry look like? Do food delivery companies affect restaurants? Is employee turnover a problem in the food industry? What advice does
Analyzing the Market In this episode, Tom and Rom Krupp discuss: What does the future of the restaurant industry look like? Do food delivery companies affect restaurants? Is employee turnover a problem in the food industry? What advice does
Discover Your Next Sales Superstar In this episode, Brisa Castillo discusses: What are some things to keep in mind when hiring top sales people? As a sale manager what did you miss when trying to hire the right people? What is your recruitin
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