Bob is the President and CEO of the Rewired Group, a pioneer of Jobs to Be Done, the author of the Jobs to be Done Handbook and his latest work Demand Side Sales. On this week's episode of Customer Conversations, Stuart and Bob coverDefining

Building an Ecommerce Presence for a Major Brand with Maytex’s Michael Callahan

Sep 15th, 2020 28m 59s

Michael Callahan is Vice President of eCommerce and Transformation for Maytex and Zenith Home Corp. Michael started his career in large CPG companies and has worked on national brands like Mr. Coffee, CrockPot and T-fall. Over the past 15 years

Going Beyond Your Early Adopters with UpKeep’s Jeff Ignacio

Sep 1st, 2020 24m 52s

Jeff Ignacio is the Head of Revenue and Growth Operations at UpKeep, managing the Go To Market Systems and Enablement teams. Prior to working at UpKeep Jeff spanned a variety of roles at both large tech firms such as Accenture, Intel, Google, a

Shaping strategy with Basecamp’s Ryan Singer

Aug 25th, 2020 40m 57s

Ryan currently leads product at Basecamp, is the author of Shape Up and the host of the Synthetic a Priori podcast. Here are a few of the topics we’ll talk about on this episode of Customer Conversations:The role and goals of customer resear

Customer support from cost center to profit driver with Gorgias’s Lucas Walker

Aug 19th, 2020 33m 55s

Lucas currently leads product marketing and strategic partnerships at Gorgias and has previously founded successful companies including Venngage and Treats Happen. Here are a few of the topics we’ll discuss on this episode of Customer Conversat

Bootstrapped to booming with Tuple’s Ben Orenstein

Aug 12th, 2020 32m 42s

Ben is the CEO and co-founder of Tuple (the best pair programming app for remote teams). He is also the host of one of my favorite podcasts the Art of Product, a former Thoughtbotter and the creator of several educational products for Rails dev

Voice of the customer to copy that converts with Nikki Elbaz

Aug 3rd, 2020 32m 48s

Nikki Elbaz is a persuasive copywriter and email specialist at CopyHackers who’s written revenue generating content for brands including Shopify Plus, Doodle and Resident Home. She’s an expert in using research to understand why customers buy

Positioning for growth using customer insights with Customer Intelligence Institute’s Lorin McCann

Jul 28th, 2020 33m 32s

Lorin is the Founder of the Customer Intelligence Institute. She has worked with dozens of high-growth companies including best-in-class startups, emerging market leaders, and unicorn companies to contribute to successful exits and record quar

Leveraging AI and Automation for Growth with IMVU’s Lomit Patel

Jul 20th, 2020 36m 6s

Lomit is the VP of Growth at IMVU. He is also the best selling author of the Lean Startup series book, Lean AI as well as a public speaker and startup advisor. Lomit has a ton of experience getting companies to and through the rocketship grow

Understanding your customer with Wonderment’s Jessica Meher

Jul 13th, 2020 31m 39s

Jessica is the Co-Founder and CEO of Wonderment. Wonderment helps e-commerce merchants grow and scale their businesses. She has tremendous experience in marketing and startups. Her career expertise has included working at HubSpot, InVision a

Data driven decision making with Uber Eat’s Chip Koziara

Jul 2nd, 2020 27m 28s

Chip is the Manager of Strategy and Planning at Uber Eats. He has tremendous experience in pricing and partnership strategy. Here are just a few of the topics we discussed in this episode:Being data driven with your teamWhen do you know

Customer led growth with Elevate’s Claire Suellentrop

Jun 26th, 2020 31m 52s

Claire is the Co-Founder of Elevate & Forget the Funnel. She has tremendous experience in SaaS marketing and growth. Here are just a few of the topics we discussed in this episode:What customer-led growth means and how to nail itThe diff

Why you need qualitative data to improve your product with Delighted’s Caleb Elston and Charles Studt

Jun 25th, 2020 45m 51s

Caleb Elston is the Co-Founder and CEO of Delighted. Charles Studt is Head of Marketing at Delighted. Together they make a rockstar team of experts passionate about making your product better through customer feedback. Here are just a few of

The power of customer research with the author of The Mom Test Rob FItzpatrick

Jun 25th, 2020 41m 15s

Rob Fitzpatrick is a serial entrepreneur and author of the classic customer research book, The Mom Test. Rob talks to us about the importance of customer research as it applies to your business through the various stages of growth. Here are j

Rapidly iterating to engaging content with VideGro’s Jenko Kent

Jun 19th, 2020 29m 58s

Jenko Kent is the founder and creative director at VideGro and has spent almost a decade directing and creating engaging video content that drives serious ROI for DTC brands. In this episode, Jenko shares:Why rapid iteration beats perfect pl

Building the marketing machine with Act-On’s David Greenberg

Jun 11th, 2020 33m 14s

David Greenberg is the SVP of Marketing at Act-On Software. David shares more about his background and how he wound up helping companies like Act-On grow successfully through marketing. Here are some of the highlights of what you can expect i

Using customer insights to level up your content strategy with Adrienne Barnes

May 29th, 2020 32m 56s

In this episode we’re joined by Adrienne Barnes. Adrienne is a B2B SaaS Content Marketer and strategist who’s advised and written for top B2B SaaS companies including Stripe, Drift, and Demio. She is also the founder of Best Buyer Personas. We

Why sales is all about creating customer value with Louis Nicholls

May 29th, 2020 31m 35s

In this episode we’re joined by Louis Nicholls. Louis is the founder of Sales for Founders, SparkLoop and several successfully exited companies. He’s also the author of the Social Proof Handbook. We discussed:- The importance of understanding

The power of personalization with Scout’s Jordan Crawford

May 22nd, 2020 32m 16s

Show HighlightsPersonalization is all about who you are targetingEverything starts with identifying and solving the customer pain points“Once you can target, the world changes for you”Nailing down an effective process to enable you

Building better products with intentional experiments with FYI’s Hiten Shah

May 22nd, 2020 34m 58s

Hiten is a prolific SaaS founder of companies including Kissmetrics and Crazy Egg and is now working on FYI. He also runs Product Habits to help other founders develop the habits they need for success. In this episode, Hiten shares:His frame

Value delivery systems with UserOnboard’s Samuel Hulick

May 14th, 2020 48m 43s

Samuel Hulick is best known for running useronboard.com, producing pithy teardowns, and writing “The Elements of User Onboarding.We talked to user onboarding and UX expert Samuel Hulick about:The importance of understanding customers desire

Why marketing is all about relationships with DemandMaven’s Asia Matos

May 14th, 2020 33m 55s

Asia Matos is the Founder of DemandMaven. In this episode, Asia lays out the truth in marketing for early-stage SaaS companies and startups to put your product on a rocketship. Learn more about the importance of customer research, extracting

Building internal tools with Chief’s Corey Zettler

May 14th, 2020 26m 43s

Corey Zettler is the Director of Product Management at Chief. In this episode, Corey shares with us the difference of approach to building internal versus external tools. Learn more from Corey about measuring the performance of an experientia

Preparing for the Enterprise with Troops Jonathan Bartlett

May 6th, 2020 38m 40s

Jonathan Bartlett is the Chief Product Officer at Troops. Jonathan shares what you need to do now to prepare to sell your SaaS product to the enterprise. Other topics we discuss in this episode include managing your product like a business, c

Product Ideation with Trainual’s Chris Ronzio

May 3rd, 2020 21m 25s

Chris Ronzio is Founder and CEO of Trainual. In this episode, Chris shares with us the creative methods the Trainual team uses to continuously improve their product. Learn from their product ideation process, a host of valuable product tools a