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We’ve all heard the adage - “begin with the end in mind” (one of Stephen Covey’s 7 Habits of Highly Effective People) - but how does the work that you and your institution do with your CRM abide by this crucial principle? The winding and unscr
If you ask 10 Higher Education Admissions and Marketing Team members if their CRM was well implemented including all the experiences that go along with that, chances are you’ll get 10 different assessments and opinions of the experience - even
In today’s environment, almost every institution has a functioning CRM. But in most cases, there are supplemental items that need to be added to the CRM in order to meet all the technology needs of a given campus. Does any of this sound famili
In today’s environment, almost every institution has a functioning CRM. But, is the software platform offering all the benefits and solutions that your institution needs to maximize process and efficiency? Mickey joins up with an old friend an
We have probably all done it at one time or another - underestimating the time it will take to complete a project or overlooking the possible hurdles that will come up! Whether it is cutting short the steps or estimating too conservatively (or
We kick off season 2 with Kyle Campbell - the founder of Education Marketer (based in the UK). Everyday Kyle helps people learn about marketing trends and become better creators (great gig). He started his business with an audience and an ide
Mickey and Jamie thought they were going to talk about one thing….but ended up on a COMPLETELY different topic (so tune back in to hear that later one). In true form to the show, we pivoted to talk about something else - a true riff! So here i
Saint Jerome is quoted as saying, “Good better best, never let it rest until the good is better and the better is best” [this quote feels like it needs a bouncing ball to make it into a sing-a-long - Enrollify swag to the team who sends a video
The Great Resignation is a thing…and it’s having an impact in ALL industries for ALL generations. There is something that is very exciting about it…and there is something about it that continues to scare the hell out of employers across the gl
There has been A LOT of buzz in Higher Ed about assessments - esp in the past decade. And, if we think about it, assessments of the past are really viewed in a way that AI is currently viewed. It was predictive, it was a measure of engagement,
CRM’s can often be categorized as a piece of software that ties together a series of tactics. PERIOD. But, in truth, the CRM has the ability to create a customer experience from awareness to delight. Our job, as CRM implementers, is to use the
CRMprov re-cap - In the year 2022, the crew at CRMprov has reached into other verticals that are heavily invested in CRM technology, but might be doing things differently than we have done in higher education. We are learning a lot through this
Learning how to flirt is not everyone’s strong suit - in fact, some people are exceptionally bad at it (you know who you are).For the average higher ed institution, there might not be too much attention paid to the little but CRITICALLY IMPORTA
Higher Ed deals with FOMO in a big way. Institutions all over the country are almost always interested in knowing things like:How do our competitors handle their marketing tools - what’s included and what does it produce?What does the communic
It’s a pretty well known fact that CRM technology is usually pretty far behind in the higher ed space (when compared to other industries). That’s the bad news. BUT, 2022 represents a new beginning…a season when we can all move beyond theory an
Peter Drucker, the great leadership guru, once said that “culture eats strategy for breakfast.” As you may know, there is certainly some culture to both introduce and overcome in the process of implementing a CRM on campus.In this episode, Mick
At CRMprov, we have been on a kick recently, showing the different proficiency levels that institutions MUST be thinking about when it comes to a fully optimized CRM implementation. And, in truth, sometimes this order of operations is not alway
Implementing CRM software doesn’t happen overnight. As you travel the implementation timeline, things change along the way, from staff turnover to internal slowdowns to pivots on the vendor side of the implementation. In this episode, Mickey a
By nature, we often think of change and transformation leading to higher levels of complexity. This makes sense, as we all enjoy stability, routine, and sameness. Our guest this week, Shannon Zattola, VP of Enrollment Management and Marketing a
Anyone who has been in higher ed for the past decade knows that CRM technology has changed A LOT. Tools, data, AI, integrations, automations…all spanning the entire student life cycle. But what hasn’t changed as quickly is our human capacity —
Fall is right around the corner. With the recent delta variant flare-up, colleges and universities are preparing for student arrivals on campus...at this point, anyway. The major difference this fall is that most of these institutions have been
CRM Implementation takes all shapes & sizes - sometimes, if you have a long enough tenure in the higher ed industry, you get the lucky ADDED BONUS of implementing more than one (make sure you pick up on my dripping sarcasm here :)This episode i
Southern New Hampshire University has been a household name when it comes to online education. But the campus-based program has operated independently, for the most part, for decades. However, there was a recognized need to optimize process and
Client success is a relatively new idea within the higher ed space. It means much more than standard account management — client success managers can (and should) be a proactive part of your on-campus software solution. How much are you maximiz
Mickey Baines and Jamie Gleason go 'guest-less' on this episode of CRMprov as they ruminate on the CRM implementation expectations, process, scaling, and timeline. These seasoned pros have both been through on-campus CRM decisions and implement
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