On today's episode of Authentic Influence, Adam Conner is joined by TULA Skincare's founder, Dr. Roshini Raj, as well as its CEO Savannah Sachs. TULA Skincare is a personal wellness brand offering clean + effective probiotic skincare made with superfoods.

Today, you'll learn:

• Why Dr. Raj founded TULA; the discoveries about probiotics' effects on skincare and the opportunity therein; Savannah's journey to join the brand

• How the brand leans in to the current trend of self-care during the pandemic

• How TULA works with influencers as a means of advancing the brand, given that personal care is huge for the influencer economy. How do real consumers fit in?

• Purpose at TULA: how important is it? Also coverage of TULA's "Masks for Masks" initiative

• As always, advice on how to build a more authentic brand

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Enjoy!

Music: "Streetview" by Jahzzar is licensed under a Attribution-ShareAlike License (CC BY-SA 4.0)