On today's episode of Authentic Influence, Adam Conner is joined by Burke Morley, the VP of Brand and Executive Creative Director at Purple. Purple is an American comfort technology company based in specializing in the direct-to-consumer sale of mattresses, seat cushions, back cushions, pillows and platform bases.

Today, you'll learn:

• Burke's journey to Purple; with a number of industries' worth of experience, is there a common link between the jobs on Burke's resume?

• Burke's many hats at Purple; how he leans in to "getting as interesting as possible"

• As Purple grows up from its early viral-ad days, what is the brand's central "nugget of truth"?

• Burke's philosophy on how to make good ideas happen

• How Purple harnesses the stories of its sleepers; what's next

• As always, advice on how to build a better brand

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Enjoy!

Music: "Streetview" by Jahzzar is licensed under a Attribution-ShareAlike License (CC BY-SA 4.0)