On today's episode of Authentic Influence, Adam Conner is joined by Heidi Zak, the co-founder and CEO of ThirdLove. ThirdLove is an American company producing and selling bras, underwear, loungewear and nightwear. It has pioneered the sizing of bras in half cups.

Today, you'll learn:

• How a poor experience on a trip to Victoria's Secret led to Heidi founding the company

• The TL Effect: what is it? What was the inspiration for it? What does it benefit?

• How ThirdLove harnesses the lightning of its wearers, who can't find a better fit anywhere else; including a particularly notable story of a woman named Hope

• How Heidi defines "being purpose-driven"; how to properly invest in it

• As always, advice on how to build a more authentic brand

Check out more about The TL Effect: https://blog.thirdlove.com/the-tl-effect/.

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Enjoy!

Music: "Streetview" by Jahzzar is licensed under a Attribution-ShareAlike License (CC BY-SA 4.0)