On today's episode of Authentic Influence, Adam Conner is joined by Tracy Marek, the Chief Marketing Officer of the Cleveland Cavaliers. The Cleveland Cavaliers are an American professional basketball team competing in the NBA.

Today, you'll learn:

• Why Tracy joined the Cavs 17 years ago; the journey, including LeBron's impact

• How Tracy guides her team to a culture of connecting directly and individually with every ticket holder and fan

• Deep dive into how the Cavs stand tall on social issues; how they aim to be first in that respect

• How the Cavs encourage sharing of, and activate, authentic fan moments

• As always, advice to build a more authentic brand

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Enjoy!

Music: "Streetview" by Jahzzar is licensed under a Attribution-ShareAlike License (CC BY-SA 4.0)