Community theatre marketers - If all you do is the hard sell to get audiences to buy tickets to your show, you're going to find theatre marketing an uninspiring and ineffective slog. It's time to think long term and build connection with audien

7 things to help you handle criticism in community theatre

Apr 6th, 2023 4m 50s

How do community theatre people handle criticism? In my experience, not well. We give way too much of it and we don’t know how to accept it from a position of strength. Today, we take a look at 7 truths we need to handle criticism when it comes

Three absolute must haves for your community theatre marketing toolbox.

Mar 23rd, 2023 29m 13s

You need these three things to effectively promote your community theatre organisation and shows - a huge amount of content (photos and videos), a written project plan and an electronic press kit. This episode goes into detail about how to crea

Why you want to be passionate not driven in community theatre

Mar 14th, 2023 6m 12s

Burnout is a huge issue for community theatre creatives. We have too much to do to keep our organisations running, let alone producing shows. It is super important that we develop a healthier approach to the way we approach volunteering in our

How you are your brand’s super power.

Oct 22nd, 2020 16m 14s

Today's episode was recorded after a day of meetings that had me fired up. I spoke with two very different Australian creatives (one a maker of theatre, the other a maker of beautiful things and both struggled to accept their value as the major

How to use a less than glowing theatre review in your marketing.

Oct 15th, 2020 4m 30s

How do you use less than positive theatre reviews in a positive way? You don't have to share the whole review. This episode shares a great way to use any review for your benefit.----Would you like some more information about today's subject?

The art of banking content for your social media.

Oct 8th, 2020 9m 18s

Do you have trouble keeping up with the amount of social media content you need to promote your theatre production? The secret is to develop your own content 'bank'. Listen as I share with you my secret for always having content to promote your

Productivity hacks for marketers on the go.

Sep 23rd, 2020 12m 34s

Here's a bunch of productivity hacks that make my life as a theatre marketer so much easier, saves me hours of precious time and builds positive visual brands as well.---------Would you like some more information about today's subject?DM S

How to make your small Instagram account more effective.

Sep 17th, 2020 4m 59s

Today's quick tip episode gives you insight into why your theatre company's 500 follower Instagram account isn't so bad - as long as it's full of engaged people who love you and what you create.You don't have to accept the false accounts that

How to use an audition pack to market your show.

Sep 10th, 2020 13m 15s

Yeah, so a detailed Audition Pack will bring more prepared actors to your auditions but it will also begin the show promotion process months before you've even launched the show. Today, I share how I've used a branded Audition Pack to increase

Six ways to build a brand presence offline.

Sep 3rd, 2020 23m 18s

You know you have to diversify the marketing strategy for your community theatre company, right? In today's episode I share some of the things you can do to reach big audiences offline and through little known avenues online. Use these processe

How to build a content creation dream team.

Aug 27th, 2020 20m 1s

Gathering enough content to effectively promote your theatre production leaves you feeling like you need nine arms, six legs and two heads. There just isn't enough time to do everything that you need to do to market with impact.After a few yea

Your logo is not your brand

Aug 20th, 2020 13m 56s

Let's talk about your theatre company's brand.Here's our logo.No, I want to talk about your actual brand.Blank stare.Today we're going to smash the misconception that your logo carries the entire story of your brand. First we need to dig ar

How to create great promotional photos on a budget

Aug 13th, 2020 16m 15s

Your promotional photos are the foundation of your marketing strategy for your shows. Without them, you'll be ignored by potential audiences and your chances of getting media coverage are super slim. But creating quality promotional images on a

How to build a social media strategy that saves you time and money.

Aug 6th, 2020 21m 19s

You've set your theatre company up on every social media platform you can get your hands on and you've started creating content. After a little while though, you begin to resent the whole process because you're spending all your valuable 'spare

Things I wish someone had told me when I began marketing theatre.

Jul 30th, 2020 18m 36s

One of the mistakes theatre creatives make is thinking that their personal social media style/method is enough when building an online presence for their theatre company or professional career. I meet them several months in, burnt out and disco

Why you need a social media strategy to promote your theatre

Jul 23rd, 2020 11m 34s

Say words like strategy to most theatre creatives and you can almost see their eyes glaze over. I get it - it's much more fun to jump into your social platforms and play with all the latest shiny objects than do something that can feel like you

How to market community theatre in times of Covid

Jul 9th, 2020 10m 50s

Our theatres haven't just gone dark; they've gone silent. Very few community theatre organisations seem to know why, what or how to continue building relationships with their audiences and members during Covid. So, when we don't know what to do

How to create social media content that people will actually share

Jul 8th, 2020 8m 30s

You spend hours creating content for your show and ask the cast and creatives to share it with their friends but they drag their feet. Your project team can be a brilliant marketing team if only you could get them enthusiastic about what you po

Stop advertising your shows and start building a relationship with your audience.

Jul 1st, 2020 9m 24s

Why is it so important to know the difference between marketing and advertising? Aren't they the same thing? Aaaah, nope, and if most of your message to the world is "buy tickets to my show" then we need to talk. This episode is dedicated to cr