Thomson Reuters CMO David Carrel discusses the news, legal, and tax brand's new logo, philosophy, and colors—and why now was the right time to roll them out.

How Bubble Skincare uses branding to court Gen Z and Gen Alpha shoppers

Apr 3rd, 2024 21m 17s

Executive Creative Director Lindsay St. Clair talks about why approachability in a brand is important for young shoppers

How Craig Dubitsky and Robert Downey Jr. teamed up to take on Big Coffee

Mar 27th, 2024 25m 51s

‘Emotional innovation’ including a mental-health partnership will lift Happy coffee, Dubitsky says

Why Zappos remains customer-centric after 25 years

Mar 20th, 2024 20m 31s

CMO Joe Cano talks about the Amazon-owned brand’s inclusive marketing and what’s ahead for Zappos’ anniversary

Bonus

How to make first-party data work for your brand, presented by Vericast

Mar 18th, 2024 16m 59s

Vericast Senior VP Marc Mathies on what happens when third-party cookies disappear—and how marketers can prepare their brand’s data strategy.

VAB’s Sean Cunningham on what marketers should know about media

Mar 13th, 2024 24m 24s

VAB CEO Sean Cunningham on why and how marketers should get more involved with measurement and media, disconnects between marketers and agencies in a new survey, and his falling out with the Association of National Advertisers.

How Dunkin’s Super Bowl spot came together

Mar 6th, 2024 27m

Chief Marketing Officer Jill McVicar Nelson talks working with Ben Affleck’s agency, Gen Z, and why the brand is focusing on bigger cultural moments on the Marketer’s Brief podcast

Choice Hotels CMO on travel trends, branding and a new campaign with Keegan-Michael Key

Feb 28th, 2024 21m 3s

After recently acquiring Radisson, the hotelier is integrating its marketing and technology

How trendy jeweler Kendra Scott is courting Gen Z and Gen Alpha

Feb 21st, 2024 22m 24s

CMO Michelle Peterson talks about how marketing has helped grow the 22-year-old brand and what’s ahead

Why Visa is hitching a ride with Formula 1

Feb 14th, 2024 20m 39s

Andrea Fairchild, SVP of global sponsorship strategy, discusses a title sponsorship with Red Bull and how sports partnerships are changing

Why Merrell and Saucony are taking more creative in-house

Feb 7th, 2024 16m 30s

Creative Director Kelly Warkentien talks about being more cost effective and flexible

Ad targeting and climate change

Jan 31st, 2024 19m 44s

The Weather Company CMO Randi Stipes discusses how the owner of Weather Channel app is providing data to clients to help them adjust marketing based on the weather, as climate change changes patterns. Plus, she previews new app functionality th

Dr. Squatch’s John Ludeke on bringing humor to men’s grooming

Jan 24th, 2024 26m 16s

Dr. Squatch had a Super Bowl ad three years ago, and while it’s never been back has tripled sales since then. Head of brand marketing John Ludeke talks about why thumb wrestling tournaments, odd sounding scents and sports marketing work.

Behind Jonathan Mildenhall’s Rocket marketing agenda—and why the company is sitting out the Super Bowl

Jan 17th, 2024 19m 16s

New CMO breaks down his priorities and offers Super Bowl advice

How Juliet Wine is making boxed wine more upscale

Jan 10th, 2024 24m 35s

Founders Allison Luvera and Lauren De Niro Pipher on how savvy branding techniques can make a product seem more luxurious and the unique strategy Juliet is using to enter physical retailers as it transitions away from being 100% DTC.

How GoDaddy is helping entrepreneurs go digital

Dec 20th, 2023 19m 29s

CMO Fara Howard talks about the role of TikTok and AI for GoDaddy

2023 Marketers of the Year

Dec 11th, 2023 15m 7s

Ad Age's E.J. Schultz and Adrianne Pasquarelli discuss Ad Age's annual ranking of the brands that excelled during the year, including three companies, one sports league and one person.

How True Religion is marketing its Gen Z comeback

Dec 7th, 2023 20m 44s

Under its first CMO, the brand is trying to engage new consumers and still drive loyalty with older fans

How True Religion is marketing its Gen Z comeback

Dec 6th, 2023 20m 44s

Under its first CMO, the brand is trying to engage new consumers and still drive loyalty with older fans

How Listerine fights inequities and finds opportunities

Nov 30th, 2023 19m 40s

Joahne Carter, commercial leader of oral care at Kenvue, marketer of Listerine, talks about why the brand addressed the lack of Black professionals in dentistry.