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How Juliet Wine is making boxed wine more upscale

How Juliet Wine is making boxed wine more upscale

Released Wednesday, 10th January 2024
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How Juliet Wine is making boxed wine more upscale

How Juliet Wine is making boxed wine more upscale

How Juliet Wine is making boxed wine more upscale

How Juliet Wine is making boxed wine more upscale

Wednesday, 10th January 2024
Good episode? Give it some love!
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Founders Allison Luvera and Lauren De Niro Pipher on how savvy branding techniques can make a product seem more luxurious and the unique strategy Juliet is using to enter physical retailers as it transitions away from being 100% DTC.

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Ad Age Marketer's Brief

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A weekly look at the stories making waves across the marketing industry featuring discussions with newsmakers and Ad Age reporters.

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