We've got an 'Instagram Special' for you today after Meta announced a whole host of new functionality and important updates. We discuss Instagram's warning against 'Engagement baiting', the new 'Group Profiles' for creators, how users can now a

EP10 Successful Event Marketing in the age of the death of the festival + more

25 days ago 15m 3s

Is this the end for festivals, live events and venues? With closures and cancellations happening at a record rate, James and Barnaby dive into what this all means for the world of Event Marketing along with the other latest news in digital mark

EP09 The perfect Instagram Reel, TikTok Collaborations + The rise of unfiltered social media

May 21st, 2024 13m 5s

What is the perfect Reel length? How long is too long, how short is too short and most importantly, what does Instagram have to say about it? In this week's episode, James and Barnaby explore Reels, a new Collaboration feature on TikTok, Instag

EP08 Instagram algorithm changes coming Summer 2024! + New Story features!

May 14th, 2024 16m 11s

HUGE changes over at Instagram that you need to know about! The algorithm is changing and it WILL impact how your content is served to people... this is not a drill. On top of the rest of the hottest news this week in social media, James and Ba

EP07 Marketing Lessons From The Co-op Live Launch Fiasco.

May 7th, 2024 10m 13s

Is Manchester’s Co-op Live Arena the worst UK venue launch of all time? There’s a strong case for it - a marketing disaster. Delayed launch. Disgruntled workforce. Multiple cancelled events. Trash-talking the independent Manchester music scene

EP06 How to audit your social media [Part 1] - Objectives & Audience

Apr 9th, 2024 4m 9s

Part 1 of a new mini-series where we give you the tools to analyse and audit your own social media and digital presence! Learn how to assess what you're doing well, what the opportunities are and find out what areas are you not giving enough a

EP05 Should I Post This? The 3 Key Principles To Creating Successful Social Media Content | A Mugful of Marketing

Apr 2nd, 2024 10m 10s

The number one question social media marketing experts get asked by their clients is "Should I post this?!". In this episode, James and Barnaby explore these 3 key principles you need to follow when answering it and assessing each potential po

EP04 Tick Tock - Is the clock ticking down to a TikTok ban?

Mar 26th, 2024 8m 40s

Will TikTok be banned in the USA? Will ByteDance be forced to sell? How should marketers and brands react to the news?As a TikTok ban looks increasingly likely, James and Barnaby discuss what’s happening, when and why – and what you need to

EP03 Meta punishing political content - what does it mean for marketing?

Mar 19th, 2024 15m 20s

Why did no-one watch the Brit Awards or Oscars this year? After record-low viewership at this year’s awards, James and Barnaby explore what’s really going on with media consumption trends, the risks of getting political on Meta and all the late

EP02 The Death of Vice and the Virtue of Owning Your Audience

Mar 12th, 2024 12m 44s

Why did Vice die (was it Venezuela's transgender ketamine dealers?!), and what can you learn from it?How do media platforms make money in 2024, and why does this matter?What does owning your audience mean, and how can you make money from it?

EP01 Is TikTok Taking Over Your TV? (One Horizontal Video at a Time)

Feb 23rd, 2024 17m 10s

Is TikTok Taking Over Your Television (One Horizontal Video at a Time)Is TikTok trying to take over the world? What makes something horizontal? Is more better than less when it comes to video? What is the point of hashtags in 2024?Find out th

EP00 Welcome to A Mugful of Marketing

Feb 23rd, 2024 3m 45s

Introducing A Mugful of MarketingBrews and views from across the world of marketing.What do techno DJs, gas cylinders and palm oil have in common? How do you keep up to date with what’s happening in the ever changing world of marketing?Does

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