Will TikTok be banned in the USA? Will ByteDance be forced to sell? How should marketers and brands react to the news?As a TikTok ban looks increasingly likely, James and Barnaby discuss what’s happening, when and why – and what you need to do now to mitigate the risks.On this Episode00:00 Introduction01:00 What’s Happening01:55 What’s the likelihood of it being banned in the US?03:50 Should you be preparing for a US TikTok ban?05:00 When TikTok was banned in India06:00 Should you stop using TikTok?06:30 What would a ban constitute? 07:12 SummaryLike the episode? Subscribe to the podcast and sign up for regular marketing insights in your inbox on our website (https://www.oneninenine.agency/blog?987c6468_page=2)Watch episodes on YouTubeWatch here (https://www.youtube.com/@_OneNineNine/)Connect with One Nine Nine or find out more about our marketing servicesoneninenine.agency (https://www.oneninenine.agency/)Instagram (https://www.instagram.com/_oneninenine)LinkedIn (https://www.linkedin.com/company/35600706)TikTok (https://www.tiktok.com/@oneninenineagency?_t=8ko1Lsq2s0P&_r=1)Facebook (https://www.facebook.com/oneninenineagency)Twitter (https://twitter.com/_oneninenine)