Joanne Z. Tan, Brand Strategist, 10 Plus Brand, Inc.
10PlusBrand
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Joanne Z. Tan, Brand Strategist, 10 Plus Brand, Inc.
10PlusBrandEpisodes
Joanne Z. Tan, Brand Strategist, 10 Plus Brand, Inc.
10PlusBrand
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Episodes of 10PlusBrand
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Earning loyal and devoted customers or followers is hard work. Even harder is keeping their long term loyalty.When your customers buy repeatedly and exclusively from you, over the long term, you have earned their brand loyalty based on faith a
An out-of-touch brand is a weak brand that soon leads to decreased sales and a shrinking market share. A disconnected brand threatens your business survival. If your brand is starting to feel stale and irrelevant, it may be too little, too late
AI is as dumb or smart as human's command of language instruction, since NLP (natural language processing) & LLM (large language model) depend on data, and data is input with human language. To improve AI's level of intelligence, we humans mus
What did Golden State Warriors and Seattle Seahawks coaches do right about creating a culture? How can brand culture be used to catalyze workplace culture, to increase loyalty, productivity, customer acquisition, and profits? To read as a blog
This is a poem about the future of AI and humanity, written by Joanne Z. Tan, NOT by AI. To read as a blogTo watch it as a video© Joanne Z. Tan All rights reserved.=========================================================- To stay in the
Saving cost at the expense of customer frustration is a losing game, even for an iconic brand. The problem in AI experience design (AIXD) is the culprit for bad customer experience everywhere: too many customers cannot get a live agent to answe
To differentiate Genuine Videos from Deepfakes, start with a simple disclaimerWhen seeing is not believing, when truth and trust are replaced by falsehood and distrust, the foundation for fact-based decision making is like a rug being pulled o
Perhaps both the vastness and complexity of the character J. Robert Oppenheimer, and the subject matter, are simply beyond the grasp of a Hollywood movie. (Hear Joanne Tan explains why.)(Some of the Deserving Winners:)Best Picture:THE ZONE
How did Jack Welch lead GE to be the best run company in the world? Dr. Steve Kerr shares inside stories, as the designer and implementor of renowned GE WORKOUT, and other systems and programs for rewarding collaborative behaviors.(Sample gems
Gary Middlemiss and his friends did a death-defying climb of 23,000 feet to the peak of Mount Aconcagua in Argentina, experiencing the best and the worst in both humanity and nature.– How did he reach the Aconcagua summit at 23,000 feet, in sp
"Like a meteor lighting up the Arctic night,no Sun, no days, no twilight.In the remote Russian land,deserted, lifeless, frozen,A noble soul was killed in a cold prison,His light snuffed out at the age of forty seven...."To read as a
Here are the top 3 best Super Bowl TV Commercials, 2024, ranked by 10 Plus Brand for the 5th year in a row. We adhere to the same criteria year after year:No celebrities.No religion.No politics.No violence. No vulgarity.To read as a blo
The four steps here are a self-guide for rebranding “retired” executives seeking to start a business or reinvent themselves:- Is growing a business, or starting a new career the right thing for you?- To what extent do you want to work during
The most powerful thing about Taylor Swift is Taylor Swift being HERSELF, as a shining example of a personal brand, and a business brand.She did it on her own terms, with her own talent, through her relentless strive. She symbolizes the new fu
What AI can NOT do, is just as important, if not more, than what AI can do. In this Pt. 4 of 4 series about AI, Joanne Tan explains the future of AI is in customized content that integrates with individual user experience design (XD), to train
A bumpy ride ahead in 2024 to good US economy, democracy, generative AI, interest rate and housing market, per Seven 2024 predictions, by Joanne. Z. Tan.I want to share two true stories before I give you my seven 2024 predictions:Read it as a
How to get leaders and people ready for the AI Age? In this Pt 3 of 4, Joanne Z. Tan addresses why and how to develop leadership, develop people, develop AI, and develop your organization, in this order.AI is for the people, by the people, and
Did you know that Jesus Christ was not actually born on Christmas?AND it really doesn’t matter?Choosing joy is an intentional act. A poem based on a true story: "Nothing can take my joy away!"Read it as a blogWatch it as a videoPlease don
To get a head start riding the generative AI wave, what do business leaders need to do now?1st: Develop content for feeding generative AI tools, since Your AI tools are as good (or bad) as the underlying data.2nd: Develop leaders & people for
A step-by-step guide for business leaders, aiding with decision making about using or developing AI tools for their companies. American business leaders are experiencing AI FOMO (fear of losing out), even "AI anxiety". This checklist will save
World War III is between two camps: The Authoritarian Camp (Russia, Iran, North Korea, China) and the Democracy Camp (the US, NATO, and other pro democracy countries).Can the US afford to support Israel, Ukraine, Taiwan?Who can defeat the US?
Personal branding is not about illusory self-aggrandizing, since illusion leads to disillusion when one’s own views of one’s value propositions are disconnected from what your customers and your market want. Neither is personal branding relate
What did Friedrich Nietzsche say about those who believe themselves to be "good"? (Joanne Z. Tan:) Self righteousness leads to moralization based on belief but NOT on facts or truth. You believe you are good, thus everything else contrary to
The media and the politicians are getting their viewership up by creating anxiety, partisanship and animosity. The more they drum up their one-sided propaganda, the more we are led to believe how wrong the other party is. The results:- We as a
Episode 96: ChatGPT and LinkedIn Profiles: What AI Can and Can NOT do_by Joanne Z. Tan_10 Plus Brand
First question for everyone is: How do you know what keywords to input, on your LinkedIn profile, your company page, a LinkedIn article, or LinkedIn messages?If you rely on ChatGPT to generate the keywords for your profession, remember that ev
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