Fight Deep Fake Videos with a Simple Disclaimer: This is a Genuine Video!_by Joanne Z. Tan_Episode 14, Season 2
Fight Deep Fake Videos with a Simple Disclaimer: This is a Genuine Video!_by Joanne Z. Tan_Episode 14, Season 2
Fight Deep Fake Videos with a Simple Disclaimer: This is a Genuine Video!_by Joanne Z. Tan_Episode 14, Season 2
To differentiate Genuine Videos from Deepfakes, start with a simple disclaimer
When seeing is not believing, when truth and trust are replaced by falsehood and distrust, the foundation for fact-based decision making is like a rug being pulled out from under our feet. This is a real threat to democracy and civilized societies.
What are you waiting for? For the government to step in and regulate? Even if it happens eventually, it will be too little, too late.
Doing nothing means you are waiting for deepfakes to take over your right and ability to access truthful information - you are allowing deepfakes to further mislead yourself and humanity.
We at 10 Plus Brand, from today on, will proudly and prominently label every video we produce with this simple statement: “This is a Genuine Video. No deepfake of any kind has been used.” In fact, since we at 10 Plus Brand have never used any deepfake for any videos bearing the 10+ logo on all of our brand promotional videos produced for our clients, our own vlogs and interviews, etc, the 10+ logo connotes completely Genuine Videos.
I ask all video makers in the world to do the same: Add a one-sentence “disclaimer” at either the beginning or the end of each video, in text or with audio: “This is a genuine video. No deepfake of any kind has been used.”
To read as a blog
To watch it as a video
© Joanne Z. Tan All rights reserved.
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From The Podcast
10PlusBrand
https://www10plusbrand.comhttps://www.10PlusProfile.com1-888-288-4533Sign up for 10 Plus Brand’s Newsletter: https://10plusbrand.substack.com/embed10 Plus Brand Inc.’s founder, CEO Joanne Z. Tan started the first episode of #10PlusPodcast on July 5, 2019. By the end of 2023, Joanne is planning to produce and host 100th episode. Whether it is a long and in-depth interview of a notable or an influencer, or a 30-second insight, 10 Plus Podcast timely airs high quality content on various subjects on current events, technology, Silicon Valley, life experiences, politics, culture and the arts.Coming soon, Joanne Z. Tan’s two books: ”How to Become a Brand: Decode, Create, Amplify”, and her memoir: ”50 dollars and a Tiger Balm: 40 years in the US”.In addition to the popular series ”Interviews of Notables & Influencers”, ”30 Seconds of Anything”, Joanne Tan, a global brand strategist, brand marketing consultant, branding expert, creative director at 10 Plus Brand, Inc., regularly shares tips and cutting edge information about a business brand or a personal brand’s DNA decoding, brand building, brand marketing, brand development & management, brand messaging, business and marketing strategies, go to market and product market fit analyses and tactics, market analyses, analytics, Google core web vitals, SEO, social media marketing, influencer marketing. 10 Plus Brand Inc. is a full-service, multi-media branding and brand-marketing agency. As of 2022, It has won three awards (by Clutch, DesignRush, expertise.com) as one of the best digital marketing, advertising, SEO agencies in the San Francisco Bay Area, serving clients throughout the US & the world. 10 Plus Brand combines AI enabled digital content marketing with human intelligence to multiply a brand’s influence with repurposed articles, ghost writing, original content, advertising campaigns, blogging, website visuals, brand promotion videos, photos, logos, brand look & feel, SEO, SEM, PPC, etc. Joanne led the agency’s evolution over the past 10 years from a photographic studio (“Poem And Art Studio”) into a video, content, website production company (“Joanne Tan Visual Branding, LLC”), which was later expanded and renamed as “10+ Visual Branding”, and now as a corporation - “10 Plus Brand, Inc.”, - a fast growing, full service branding, digital marketing, SEO, video production, & advertising agency.10 Plus Brand’s main ”flagship” website is https://www.10PlusBrand.com, featuring samples of their various deliverables for small businesses, mid market, technology companies, funded entrepreneurship, or venture capital VC backed startups, non-profits, law firms, accounting firms, investment bankers, business consulting firms, post M&A companies that need rebranding or in private equity (PE) portfolios, political campaigns, and B2B and B2C corporations.Another ”subsidiary” website focuses on LinkedIn profiling only. https://www.10PlusProfile.com. 10 Plus Teams develop individual brands, professional or business brands with LinkedIn profiles on both individual and company pages. They further revise bios, resumes for public and private board members, C-suites members, executive coaches & business consultants, commercial insurance brokers, attorneys, CPAs, realtors, and other B2B service providers and professionals.Joanne Tan applies her proprietary multidisciplinary process, and many multi-disciplinary skills, talents, & backgrounds: (1) a law degree that trained her with both analytical skills & the ability to outline vast amount of information to its gist. (2) professional journalist editor and page designer. Also trained in architectural design, which enables out of box thinking. (3) MBA training in marketing, accounting and other areas of business such as insurance and organizational behavior. (4) Award-winning professional photographic artist, oil painter & poet.(5) Liberal arts education at Brandeis University. (6) Mentor, coach, director.Join Podchaser to...
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