The million-selling, most played song of 2017, "Hold Back The River" came out of a two day writing session between artist James Bay and writer-producer Iain Archer, a native of Bangor, Northern Ireland.
 
Archer's picaresque career has seen him release several solo albums, briefly join Snow Patrol - where he helped write Run and other songs that powered their breakthrough - and co-write key songs for Jake Bugg, You Me At Six, Steve Mason, Frank Turner, Nina Nesbitt and many others. Wary of being labelled merely "a professional songwriter", Archer likes to become a trusted collaborator with each artist he encounters and takes a focussed and immersive approach to writing.

Recorded in Spring 2020 during the lockdown.