Future Trends in Social Media Marketing: An Interview with Dash Hudson CMO Kate Archibald
Future Trends in Social Media Marketing: An Interview with Dash Hudson CMO Kate Archibald
Future Trends in Social Media Marketing: An Interview with Dash Hudson CMO Kate Archibald
Set your reminders and secure your earbuds as we bring you face-to-face with the future of social media marketing! Our confab with Kate Archibald, the trailblazing CMO of Dash Hudson, takes an insightful dive into the trends shaping the social media landscape for 2024. With her fascinating transition from the beauty industry to Mar-Tec, Kate unravels her unique insights on the crossroads of customer experience and decision-making. We tap into Dash Hudson's secret sauce of success - a triad of usability, data, and customer service - and how they pioneer innovation to stay on top in the industry.
Fasten your seat belts as we shift gears in the second half, steering towards the booming world of short-form video. Kate deciphers how brands can maneuver their content strategy to harness the raw power of this new social entertainment phenomenon. We delve into the pivotal role played by platforms like TikTok, Instagram, and YouTube Shorts, and the intriguing link between engagement rates and sales. Hear straight from Kate as she shares pearls of wisdom on creating content that resonates and authentically responding to audience engagement. So gear up to turbocharge your social media game with our enlightening conversation!
Make sure you download the Dash Hudson report that we discuss during this interview here: https://dashhudson.com/podcast
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From The Podcast
Your Digital Marketing Coach with Neal Schaffer
As Your Digital Marketing Coach, I am on a mission to provide you marketing professionals, agencies, entrepreneurs, and business owners expert advice, both from myself as well as my expert guests, on how to leverage Digital First Marketing to grow your business, one episode at a time, This podcast will include advice on a broad range of topics all with the commonality of being related to digital marketing and having actionable takeaways for your business. Topics discussed will include digital marketing, social media marketing, content marketing, influencer marketing, search engine optimization (SEO), search engine marketing (SEM), blogging, podcasting, YouTube, video marketing, email marketing, marketing automation, artificial intelligence and Generative AI, as well as how to maximize digital marketing ROI from social media on sites like Facebook, Instagram, LinkedIn, Twitter, Pinterest, and TikTok.Join Podchaser to...
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