Ever dreamt of having a magnetic pull on your ideal customers while at the same time artfully warding off those who aren’t a fitting match? That’s precisely what this enlightening episode is all about! We're joined by Martin Huntbach and Lyndsay Cambridge, the incredible minds behind the game-changing book and strategy entitled Content Fortress. They let us in on their remarkable journey - from web designers to content marketing strategists - and how they've used content to filter out clients who may not align with their business goals.

Martin and Lyndsay reveal their secret sauce to creating content that not just answers the hard questions, but also sets boundaries and establishes trust. Our conversation dives into the benefits of incorporating structure and process in content creation and how it can make businesses more enjoyable and trustworthy. We also uncover the advantages of educating customers through content, which can dramatically reduce time spent on sales calls while boosting conversion rates.

But that's not all! We plunge into the captivating world of AI and how it can add a unique essence to your content strategy. From its role in content creation and repurposing to its challenges in delivering original content, we leave no stone unturned! So, tune in and let Martin and Lyndsay guide you through the process of constructing a content fortress that aligns perfectly with your business vision. You're about to redefine your content marketing strategy in ways you never imagined!

Guest Links

• Buy Content Fortress on Amazon
• Learn More About Content Fortress
• Jammy Digital

Learn More:

• Join My Digital First Mastermind: https://nealschaffer.com/membership/
• Learn about My Fractional CMO Consulting Services: https://nealschaffer.com/cmo
• Download My Free Ebooks Here: https://nealschaffer.com/freebies/
• Subscribe to my YouTube Channel: https://youtube.com/nealschaffer
• All My Podcast Show Notes: https://podcast.nealschaffer.com