As a sports journalist and editor, Luu Thien knows all about the sports trends keeping Vietnam buzzing with energy. Today, he talks about the current sports landscape in Vietnam, the growth of Esports and niche sports and what's going on with Vietnamese football on the domestic and international stages right now. He also shares his tips for what global sports brands must do to engage a loyal following of super fans in this sports-loving country of 100,000,000 people.  

This podcast is brought to you by We Create Content, the content agency for global brands in Vietnam. It's produced by Ian Paynton and Van Bui. A special thanks to DJ Jase at The Beats Saigon for the badass soundtrack, and to you for listening. Please subscribe and rate the show, and share it with friends and colleagues you think might enjoy it.