Even if your big goals for the year were about serving people, accomplishing your mission-very people and cause-focused, they still revolve around and depend upon one thing . . . money . . .. . . how much you have to pay your staff, market your programs, fundraise, and purchase equipment and supplies. Money is what makes your work happen, which means you have to think about it as key to accomplishing your objectives.But often we in the nonprofit and academic worlds don’t think enough about money. We often have what I call a poor money mindset, treating money as a necessary evil that we’d really rather not think too much about.In this podcast episode, I’m going to tell you why money is value neutral, why you should think of it as the tool you need to accomplish your mission, and how to think of expenses as investments rather than money flying out the door.I’ll also share exactly how I’ve changed my money mindset this year and even get specific about what I’ve charged more money for, spent more money on, and how it has helped grow my business.Here’s a sneak peek at what I’ve spent a lot more money on this year:1. Education2. Staff3. AdvertisingThen I’ll share a few anecdotes from clients and students so you can see exactly how you might do the same.Music by: The Passion HiFi, "Gods in Other People"