Being a badass and branding go hand in hand, but doing business and thinking about the humans involved in it on both sides of the deal has a tendency to get lost in the shuffle.On episode 17 brand strategist Melanie Spring joins Woj and Bobby to talk about her cross-country journey to uncover the lesser known stories of businesses across America.Whether big or small, every organisation has to work hard to connect with the people who work for them and the people who buy from them. A company's branding is the essence of that connection and Melanie shows us how she can guide individuals and businesses through the processes of knowing, growing and managing their brand identity.