Featuring: Melanie Auguste (MBA/J.D. ’13), VP of Global Brand Narrative, Purpose and Athlete Marketing, Nike

Melanie Auguste (MBA/J.D. ’13) harbors a deep-seated passion for sports and a gift for understanding people and trends. From aspiring pro athlete to influential leader in the sports marketing industry, she transformed her career goals into her dream job at Nike. Her secret? Shift from thinking about your work as a “job” to viewing it as mastering a craft. It also helped that she found, in UCLA Anderson, a graduate school that valued exactly what she wanted to do.