Where do regular people go for a dose of interesting ideas, and perhaps a little debate? We at WITI (Why Is That Important?) hope to be that place; a home for thoughtful conversation centered around a topic that someone is passionate about; where they will help us to see its importance in our lives. It may be anything as simple as why we should eat chocolate every day or as complex as the ethics of bioengineering. No matter the subject, you can be sure to be able to have the answer an next time someone asks “Why is that important?”