Joining us in this episode of Who Would Have Thought is Victoria Donovan, Founder and CEO of Clinically Media, an award-winning full-service agency specializing in patient recruitment and retention in clinical research. Tune in to learn how Clinically Media is reinventing the recruitment and retention process to address the lack of diversity and inclusion in clinical trials.

Victoria talks about developing trust and engagement in clinical research for marginalized communities, how the world of digital healthcare can improve disparities in clinical trials, and what’s in store for the future of clinical research.

Victoria describes the key role of decentralized clinical trials in diversifying patient populations and how we can build more trust between clinical researchers and patients who are reluctant to engage in the healthcare system. Plus, she highlights the immense value of having a diverse group of patient advocates as part of the patient recruitment process.

To learn more about Clinically Media, visit:http://www.clinicallymedia.com

Resources Mentioned:

Article: Diversity, Equity, and Inclusion in Patient Recruitment and Retention by Kate Schroeder, Seth Palmer, MBA, CDMP: https://bit.ly/3VX4ubn 

The Power of Patients: https://www.powerofpatients.com 

About Our Guest:

Sometimes your true calling in life isn’t entirely apparent until an opportunity appears right in front of you. For Victoria Donovan, this is partly how she founded Clinically Media in 2017. What started as freelance marketing jobs for pharmaceutical companies and biotech firms, turned into a network of companies needing assistance with larger projects, including the formidable task of recruiting patients for clinical trials. Now, Victoria is the Founder and CEO of Clinically Media, an award-winning full-service agency specializing in patient recruitment and retention in clinical research. Clinically Media helps drug development and device companies efficiently source patients using data-driven, cost-effective solutions, as well as prepare for fundraising and commercial launch. 

Connect with Victoria on LinkedIn:https://www.linkedin.com/in/victoriadonovan