In this episode, we welcome Natalie Yeadon, CEO and Co-Founder of Impetus Digital, a company that delivers virtual collaboration experiences for life science companies. Natalie is also the Host of the Healthcare Goes Digital Podcast and YouTube Channel and Author of The Healthcare Heretic. Tune in to explore the future opportunities in leadership, communication, and events as we dive into current insights on where the digital revolution of healthcare is headed. 

Natalie speaks on the rapid shifts in technology, business, and healthcare happening now and into the next decade, as well as what she’s learning from other leaders and innovators in these fields. She ensures us that if there’s any silver lining to covid-19, it’s that it has given us an opportunity to assume a beginner’s mindset, bring people together to innovate, and to move away from sickness care and towards wellness care.

Natalie also sheds light on how virtual events and conferences will be held in 2021 and beyond, sharing shocking statistics from virtual event attendance and participation in 2020.  

Innovation is embedded in healthcare and life science. Curious to know Natalie’s candid thoughts on what the future might look like ten years from now, including the potential for self-diagnosing and democratizing the monetization of patient data? Tune in to find out!

To learn more about Impetus Digital, visit www.impetusdigital.com

About Our Guest:
Natalie Yeadon has over 18 years' experience working in a variety of senior roles in the pharmaceutical industry. She is the Co-founder and CEO of Impetus Digital, where she specializes in helping life science clients virtualize their internal and external meetings and events.