A Professional Guide is a professional at all times — they are mentally alert and physically prepared for a strenuous day of guiding. Their self-confidence can be observed but not heard — they are totally prepared for the day and ready to accept its challenges, good or bad. Their appearance and dress show pride in themselves and the operation they represent. They immediately become a teacher to their clients and the client readily accepts their leadership. The motto belonging to our guest’s Fly Fishing outfitting company. Today we welcome a good friend of Willie’s, and a former college and AHL hockey star, Dana Lattery. Dana is now the president and CEO of Fly Fishing Bow River Outfitters, as well as First Cast Last Pass Media, a full marketing video agency, located north of Montana, in Calgary, Alberta, Canada. He is quickly becoming one of the most sought after fly fishing experience providers around the world. Dana has been featured on the cover of Fly Fusion Magazine, Home Water for Orvis Down the Hatch Film Festival, and he continues flying around the world in pursuit of catching and capturing his greatest passions. Born in Alberta, raised in the back-country. Fishing, hunting, nature, the wild, all run thick in his blood. Stay tuned for our show today as we hear from Dana all about how he got into the outfitting business as a fly fishing guide, how he supplements that income with other businesses and creative outlets, what Fly Fishing Bow River Outfitters has to offer, and much more!Learn more about your ad choices. Visit megaphone.fm/adchoices