In this episode of #WhatsinYourStoryBag Rituparna is talking to Ms Lulu Raghavan, MD of Landor India, a brand consulting and design company. Ms Raghavan has been named as one of India’s most influential women in media, marketing and advertising in 2019. Ms Raghavan has led corporate and consumer branding programs for clients such as National Stock Exchange, Mahindra, Godrej, Aditya Birla, Taj Group, Tata Global Beverages, Sony Pictures Networks, Axis Bank, Wipro, Usha Martin and Britannia.

In this podcast Ms Raghgavan talks about how silos impact a brand. From her story bag we hear a real customer story of how silos were broken to build a brand narrative. Ms Raghavan also gives us a sneak peak into her organisation and the concept of Naked Lunches, a story-driven initiative to break silos before they are even born!

Real Stories and Real Conversations - Stay tuned to our podcasts as we bring new stories and conversations in this series.

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