Episode Transcript
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0:00
There's a big difference between talking and
0:02
reporting, especially right now, with a fire
0:04
hose worth of news coming your way.
0:06
You know what helps? Having reporters in
0:08
the field. I'm Brad Milkey from ABC
0:11
News, and that's what we've got on
0:13
ABC's daily podcast, Start Here.
0:15
Every morning, Start Here takes you across
0:17
the country and around the world for
0:19
a quick, smart look at the stories
0:21
that matter. It's fast, it's straightforward, and
0:23
sometimes, gasp, news can even be fun.
0:25
So let's meet up tomorrow morning. Listen
0:27
to Start Here wherever you get your
0:29
podcasts. Jason
0:37
Kebler has a big time job these days as
0:39
the founder of the news site 404 Media.
0:43
But in his heart, he's a
0:45
reporter. He digs into
0:47
stories. He describes himself in
0:49
his bio as someone who loves Freedom
0:52
of Information Act requests and
0:54
surfing. I do. I do
0:56
love those things. What have you been
0:58
foying recently? So I've been
1:01
foying a lot about
1:03
pickleball. Pickleball?
1:07
Yeah, the fights that it's been causing all
1:09
over the country. What are
1:12
you hearing? Like how many foyas are
1:14
we talking about here? For
1:17
pickleball, I filed 25. 25
1:19
different cities. 25 different
1:22
cities and towns. At
1:29
this point, you might have a few
1:31
questions. First off, why
1:33
pickleball? The answer to that
1:35
has to do with this
1:38
growing sports aggressive lobbyists who
1:40
are tying local governments up in knots. When
1:43
he started his research, honestly, Jason did not
1:45
know too much about that. He just
1:48
knew it was happening down the block. Yes,
1:51
so I live near a paddle
1:53
tennis court, which I
1:56
did not know what paddle tennis was, but
1:58
it's basically tennis, but on a small, court
2:01
and I was walking by these paddle
2:03
tennis courts and I saw this big
2:05
sign that was like pickleballers go home
2:07
or pickleballers not welcome here and I
2:10
was like what like what is going on
2:12
like I thought that people
2:14
were playing pickleball here all the time but
2:18
what happened was that pickleball
2:20
players were like sneaking
2:22
onto the courts when they
2:25
were open and they were playing pickleball
2:27
when this was supposed
2:30
to be a court for paddle tennis
2:32
only and when I saw that
2:34
sign I was like oh I bet these people I bet
2:36
there's like some I always
2:38
think how real life interacts with the government
2:41
and I'm like I bet these people are complaining
2:43
to the government about the pickleball people. It
2:46
turns out these people were complaining a lot
2:49
and not just in Jason's neighborhood the
2:52
city of Dallas told him it had
2:54
more than a hundred thousand emails mentioning
2:56
the word pickleball they couldn't even
2:58
begin to forward them all. The city of
3:00
Fort Lauderdale said it would need $10,000 to
3:02
produce all of its pickleball
3:05
discourse. I think one
3:07
you said one of the emails was titled
3:09
pickleball drama. Yeah this was at the end of like a
3:12
14 email chain
3:14
between a local resident
3:16
and the parks department was like
3:18
a co-worker venting to another co-worker
3:20
and forwarding the entire email chain
3:22
and just being like FYI
3:25
pickleball drama like don't
3:28
know what to do with this. These emails
3:30
are about who can take up public
3:32
space and whether pickleballers are taking
3:34
up too much of it and if
3:36
you're thinking who cares? Jason
3:39
says the fight over who can take up space
3:41
in this country it's kind of
3:43
at the heart of the whole American project. I've
3:48
filed a lot of what
3:50
I would say started
3:52
as frivolous freedom of
3:55
information act requests in my career
3:57
and it's just like I think
3:59
that And in sort of exploring the
4:01
absurd, we can learn more about how
4:04
government works and you can take sort
4:06
of like larger lessons
4:08
from it. Pickleball's a
4:10
Trojan horse for you. It is. I
4:13
mean, I really went into this. I was like, I want to see
4:15
completely unhinged emails from
4:18
people. I
4:21
found thousands. Today
4:24
on the show, what Jason's overflowing
4:26
inbox can tell you about how
4:28
the government's working right now and
4:31
who it's working for. And
4:34
pickleball. We've got a lot
4:36
to say about pickleball. I'm
4:38
Mary Harris. You're listening to What Next? Stick
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your podcast. Alright,
7:14
I'm going to assume you know about Pickleball by now. But
7:17
on the off chance you do not, Jason
7:19
Kebler says, just imagine a
7:21
Diet Coke version of tennis. It's
7:24
slower and smaller, uses paddles
7:26
instead of rackets. It's honestly
7:28
like a mix between ping pong
7:31
and tennis, but
7:33
played on a small court. Like
7:35
you're running around, but you don't have to
7:37
run that far. Yeah, one Washington Post columnist,
7:41
a guy who hates Pickleball, said
7:44
that players have to defend an area the size of
7:46
a rug, which, uh, little
7:50
side eye there from the tennis community. Yeah,
7:53
while I was, I don't play tennis or
7:55
Pickleball. I have played, but I
7:57
don't play as a, I'm not a player.
8:00
That's how you avoid bias in a
8:02
story like this. Exactly. Yeah, it's an
8:04
impartial person here. But over Thanksgiving, I
8:06
was about to publish this story and
8:08
I went to a family Thanksgiving and
8:10
I started talking to people who I
8:12
know who played tennis. And
8:14
I was like, do you know about the pickleball
8:16
drama? And every single tennis
8:18
player that I've told this story
8:21
knew exactly what I was talking about immediately.
8:24
And there's this huge rivalry between
8:27
tennis players and pickleball players. And
8:30
the tennis players have this huge
8:32
sense of superiority because they
8:35
see their game as a real sport where you
8:37
have to be physically
8:39
fit. Whereas one of
8:41
the appeals of pickleball is that
8:43
you don't have to run that much. Pickleball
8:46
has been around since 1965, which kind
8:49
of surprised me because I'd only
8:51
heard about it in the last few years. How
8:55
did the sport start, but then also how did
8:57
the surge start? Like what brought it
8:59
on? Why is pickleball everywhere? During
9:01
the pandemic, people were looking for
9:04
things to do outside. And
9:06
I mean, pickleball
9:09
just like really, really surge in
9:11
popularity during that. There's
9:14
a lot of like word
9:16
of mouth and then there's a
9:18
lot of evangelism from pickleball
9:20
players. It's like if you play pickleball,
9:25
you want to get your friends involved in it. You
9:27
need people to play against. You need
9:29
people to play against. It's like my mom recently
9:32
had a surgery, but she's like the second
9:34
that my surgery that I'm recovered, I'm going
9:36
to play pickleball because all the other
9:38
women in the neighborhood are playing pickleball. And
9:40
I do think it's one of those sort
9:42
of like word of mouth phenomenons. And
9:45
communities are spending real money to invest in
9:47
pickleball. Like Washington, D.C. actually just set aside
9:51
three quarters of a million dollars in
9:53
their budget for new courts. Yeah,
9:55
I mean, this is one of the reasons I
9:57
wanted to do the story because There's
10:00
very few pickleball
10:02
exclusive dedicated facilities for
10:05
pickleball only. One
10:08
of the goals of USA Pickleball is to
10:11
have communities build new courts. They're
10:15
pushing all over the country to
10:18
get these courts made at the
10:21
same time when local budgets for
10:23
public space are very low. I
10:25
was very interested in how
10:28
is this going to work because
10:30
it seems like we build
10:32
very few things in the United States
10:34
anymore for the public good. Yet
10:37
there's this really politically
10:39
engaged community
10:42
of pickleball players who
10:44
want new facilities. I wanted to
10:46
see how that would play out. I want
10:48
to get into that, but I have one more question before we do. I
10:52
was a little bit surprised to learn
10:54
about the celebrity allies that pickleball has.
10:58
Tom Brady, LeBron James, Drake, how
11:01
are they involved in this sport and why?
11:04
I don't know how these people
11:06
were initially introduced to the sport
11:08
of pickleball, but you're absolutely right.
11:11
There's these celebrity pickleball
11:14
showdowns where Tony Romo,
11:17
Tom Brady, Gary
11:19
Vaynerchuk, all of these pretty famous
11:21
people play pickleball against each other
11:24
in tournaments in the same
11:26
way that people play celebrity golf tournaments.
11:29
Some of these are televised. I
11:32
don't know if you've watched any of them, but it's
11:34
funny because the tournaments themselves, there's
11:37
not that much sport happening, at
11:39
least in the celebrity ones. It's
11:42
mostly trash talking because
11:44
they have so much downtime
11:46
between points. They
11:49
can yell and play
11:51
at the same time, which I think
11:53
is really funny. Okay, so we've
11:55
talked about pickleball advocates. I
11:58
want to talk about pickleball haters. What
12:01
are the pickleball haters hate
12:04
so much about this sweet little
12:06
sport? I mean, you've laid out a circumstance
12:09
that does seem perfectly engineered
12:11
to pit people against each other, which
12:13
is a push
12:16
to have
12:18
more pickleball resources in
12:20
space that's already being used for other stuff.
12:24
What are the people they're complaining about? Like, what are their
12:27
top complaints? Right. So there's
12:29
there's multiple groups of people who
12:31
hate pickleballers. I would say that
12:33
the original pickleball haters are
12:36
homeowners and homeowner associations
12:39
because they say that the
12:41
noise associated with pickleball, the
12:43
plastic ball hitting the hard
12:45
racket on a small court
12:47
like back and forth all day, they
12:50
say that it is driving them crazy. The
12:54
noise is 15 hours a day, seven days a week,
12:56
just too much. And
12:58
there's been like multiple lawsuits from
13:01
homeowners and homeowners associations
13:04
against specific cities where
13:06
they say that, you know, one,
13:08
they're being driven insane and two, they're worried
13:11
that their property values are going down. People
13:13
get really dramatic about this. Like, there's a New
13:16
York Times article about these lawsuits. Someone
13:18
described it as like having a pistol range in
13:20
your backyard. Then there's the question
13:22
of land use. Like you've talked
13:24
about how tennis enthusiasts basically are
13:28
just not having it from the
13:30
pickleball people. Like they feel like
13:32
their courts have been usurped by
13:34
this sport. Yes. So
13:37
this is actually what I found
13:39
a lot more of when I
13:41
was filing my public records requests
13:43
in Boston, for example, like
13:46
there's these courts called the South Street
13:48
Courts and you could reserve
13:50
them and pickleball players had figured out
13:53
how to book all of
13:55
the slots for months on end. And
13:57
so there were all of these tennis players saying like
13:59
we simply cannot play
14:01
tennis because pickle ballers
14:04
are here at all times. It's
14:06
funny after I published the story I saw this
14:08
tweet and someone said how can you tell whether
14:10
something is a tennis court or a pickleball court
14:13
and the joke is a pickleball
14:15
court has people on it. The
14:19
idea is that like they're sort
14:21
of just like spreading throughout these
14:23
cities taking up any blacktop, any
14:25
concrete area, basketball court,
14:27
tennis court, roller hockey court.
14:30
Pickleball, pickleball, pickleball. Yeah
14:32
and the people who use these things
14:34
to play basketball or tennis or roller
14:36
hockey are very upset because they were
14:38
used to playing basketball after school and
14:40
now they can't. Those
14:43
people who figured out how to book all the courts,
14:46
is that because they were especially
14:48
organized or smart? I mean
14:50
I assume that the tennis people could also just
14:52
go in and be like I'm booking this until
14:55
the end of time. Yes so
14:57
I'm gonna generalize here and stereotype
15:01
but pickleball players are far
15:03
more organized than other players
15:05
of other sports based
15:08
on thousands of
15:10
emails that I've read. So
15:13
there are these people in city
15:16
after city who are these
15:18
quote unquote pickleball ambassadors and
15:20
they are given a toolkit
15:22
from this group called USA
15:25
Pickleball about how to
15:27
talk to local government to
15:29
gain access to more public
15:31
spaces and USA
15:33
Pickleball strategy is here's
15:36
what you should say to city council or
15:38
the parks department or your local politician to
15:41
convince them to build new pickleball
15:43
courts. But because
15:46
of this NIMBY aspect where
15:49
homeowners don't want pickleball in their
15:51
backyard it's really hard to build
15:53
new pickleball courts in certain places
15:56
and so what is happening is pickleball
15:58
players have to use already
16:01
existing public infrastructure. So this means
16:03
basketball courts, hockey courts, tennis
16:07
courts, of course. And
16:09
if there's a permitting system, it's like they
16:12
are organized and they make sure how to
16:14
like book out all of the permits. If
16:16
there's not a permitting system, I saw emails
16:18
where it's like, I will bring
16:21
my net for crack of dawn
16:23
to the tennis court and set up
16:26
my pickleball net, and then we will
16:28
play in shifts all day so
16:31
that we keep the court and
16:34
the tennis players can't get on
16:36
here. That's crazy. And
16:38
you compare that, you sort of
16:40
compare the like USA pickleball toolkit
16:43
and these ambassador like
16:45
pickleball, organized pickleball players
16:48
with the
16:50
teenager playing pick up basketball after
16:52
school. Like he doesn't know how
16:54
to lobby the government for a
16:57
permit or whatever. Well, he's not expecting
16:59
to have to. He's played at that basketball court
17:01
for years. Exactly, exactly.
17:04
And I saw a lot of
17:06
emails from parents of teenagers who were like,
17:08
my kid came home crying because he couldn't
17:11
play basketball and he was expecting to.
17:15
There was a lot of like, please fix
17:17
this immediately emails. After
17:22
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match limited by state law. Okay,
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can we break down like one specific pickleball
20:07
war and what you learned from it? I'm
20:10
wondering if it makes sense to start in New York City just because
20:12
I know people were
20:14
especially organized there. Like, what
20:16
did you learn about how the
20:19
fights went down in New York? So
20:22
there was one specific pickleball
20:25
ambassador in New York
20:27
City who basically,
20:31
I mean, this is what her
20:33
job, it's a volunteer job, but this is what
20:35
her job was. She
20:37
would walk around town and
20:40
look for sort of any uninhabited
20:43
concrete space, take
20:45
photos of that space, and then email
20:47
the parks department and say, you could
20:49
put pickleball court here, like, here's a
20:51
pickleball, it could go here, it could
20:53
go here, it could go there, it
20:55
could be there, and it
20:57
was just like picture after picture after
21:00
picture of just like random stretches of
21:02
concrete. And this person like really
21:04
cared about pickleball, like they're a player, like
21:06
who, what, what's happening here? This
21:10
person was a USA pickleball
21:12
ambassador, so a pickleball
21:14
superfan. That's not an official term,
21:16
this person is not like going to
21:19
the UN. It's an official
21:21
term in that USA pickleball
21:23
calls them ambassadors. It has
21:25
a pickleball ambassador program, but
21:28
no, they're not foreign dignitaries.
21:32
But they, it is an official title from the USA
21:35
pickleball organization, and if you are
21:37
a USA pickleball ambassador, you get
21:39
a USA pickleball email address. So
21:42
it's like you are quasi officially a member
21:47
of this, of
21:49
the national governing body for the
21:51
sport of pickleball, is what they call
21:53
it. So this woman who I'm
21:55
not going to name her because she's just a
21:58
citizen, but She
22:00
is a pickleball instructor in New
22:02
York City. So she
22:05
wanted to find places that she could both
22:07
play pickleball and then teach students. It was
22:10
her job. So she had a financial interest.
22:13
She did have a financial interest, yes. So
22:16
she put together a PowerPoint presentation that
22:21
was just called Pickleball. And
22:23
it had a slide that
22:25
was like history of pickleball,
22:27
benefits of pickleball, pickleball court
22:29
specs, stuff like this. And
22:33
she had photoshopped a
22:36
giant pickleball court on top
22:38
of an existing basketball court
22:41
with dimensions on it. It looked
22:43
like an architectural drawing, but it also looked
22:45
like it was done in MS Paint. Get
22:48
some clip art in there.
22:51
It was clip art. It really was. So
22:55
she sent this
22:57
to the Parks Department, was emailing the
23:00
Parks Department pretty regularly. And
23:03
the Parks Department was responding and
23:05
saying, we're going to try to
23:07
solve this for you. You're a constituent.
23:09
This seems like a good thing. We're going
23:11
to try to find place for you to play.
23:15
And eventually, they
23:17
were given space to
23:19
play that was next to a
23:21
black top and
23:23
next to a basketball court.
23:26
And if anyone has ever played any sport
23:28
in New York City, there's
23:31
a lot of stuff going on, usually.
23:33
Yeah, you don't have a lot of elbow room. Yeah,
23:36
and so there's this one email
23:38
where the Parks Department
23:40
is like, hey, we got
23:43
a complaint that you took up more space
23:45
than you were allotted. You
23:47
were supposed to only play in this one section,
23:49
but you were also playing in this other section
23:52
where you shouldn't. Please stop doing
23:54
that. And this woman
23:56
responded and said, well, there
23:58
was a kickball game happening. and there
24:00
was a dog with no leash on, and
24:02
there was a woman running with a stroller
24:05
and a kickball like flew past my head,
24:07
and there was a basketball player who was
24:10
really rude to us, and I cannot believe
24:12
that you are saying
24:15
that we're the problem, like we're not the
24:17
problem. And then
24:20
there was like a back and forth between
24:23
her and this parks recreation employee, and
24:25
eventually she says, can I have your
24:27
phone number to talk about this? Oof,
24:30
elevating. The next email from that
24:32
guy was like, you
24:35
gave my phone number to everyone who plays
24:37
pickleball, my office is getting
24:39
flooded with calls, and he
24:42
said that the
24:44
pickleball woman told them that
24:47
they were gonna take away the pickleball court, and
24:50
he was like, I didn't say that, it was inappropriate
24:52
for you to say that, I've tried
24:54
to help you, and
24:57
now you're flooding my office with
24:59
angry calls. This is
25:01
like aggressive advocacy. One
25:03
thought I had when I was reading your
25:06
reporting about this ambassadors program, was
25:08
that it sounds
25:10
like a lot of work, you would
25:12
need to have time to be a
25:14
pickleball ambassador, and you'd
25:16
also know how to, you'd also wanna know
25:18
how to pull the levers of power in
25:20
government. Yeah, so I'm gonna
25:23
paint with a broad brush again, but this
25:25
is again, based on
25:27
reading real emails
25:29
from real people all over the country.
25:33
It's like many of the pickleball
25:35
ambassadors are retired. Many
25:38
of them are former lawyers,
25:41
or they're people who were politically
25:43
involved in some way, they
25:46
have time on their hands, and
25:48
they also, it's just like generally
25:51
true that older people are more politically
25:54
involved, they go to more city council
25:56
meetings, they have more time to do
25:58
this sort of thing, And so it
26:01
is the case
26:03
that the Pickleball lobby is so
26:05
organized in part because it has
26:08
like experienced people working
26:11
on this issue. One
26:13
thing that I found really interesting is
26:16
that a lot of the Nimbies who
26:18
are arguing against Pickleball are also older
26:21
people. So
26:23
boomers are eating their own? They
26:25
are, they are. You know,
26:28
you're reporting on all this was just really
26:30
fantastic, a great read, and the
26:33
details were amazing. But I'm
26:35
sort of curious to you what
26:37
you came away with from it. Because
26:40
you're not a Pickleball player. Why
26:43
does it matter, these fights over public
26:46
spaces? Yeah, so
26:49
I don't know if this is too lofty, but this
26:51
is honestly what I think. One,
26:56
I think public spaces and recreation are
26:58
very important. I think that Pickleball players
27:00
should be allowed to play Pickleball and
27:02
I think that tennis players should
27:05
be allowed to play tennis. And I think
27:07
that we should have enough public space for
27:09
people to play whatever
27:11
sport they want. Like I don't
27:13
have anything against Pickleball. But I
27:15
do think that if you extrapolate
27:17
this out, there are documents
27:19
that I got that it's like the average Pickleball
27:21
court costs about $10,000 to build. Hmm,
27:24
that's not nothing. It's not nothing, but
27:27
it's also not that expensive. It's
27:29
like often the Pickleball players volunteer
27:31
to raise that money and give it to the
27:34
city in question. And
27:37
even doing something as simple
27:39
as putting a new patch of
27:41
concrete on already on land
27:45
that cities already own, it gets
27:49
this resistance from homeowners
27:52
where they are demanding that
27:55
cities do noise assessments and
27:57
economic impact assessments
27:59
and environmental assessments and traffic
28:01
assessments and all of these things
28:04
and it becomes really difficult to build
28:06
a Patch
28:09
of concrete like it's it's the easiest thing I
28:11
can think of Imagine
28:13
trying to build a new train line
28:15
imagine trying to build a new apartment
28:17
complex And I really
28:19
do think that this is one
28:21
of the reasons why it's so
28:23
expensive and so Arduous and so
28:25
difficult to build new things in
28:27
the United States because
28:29
there are all of these sort of like
28:31
organized groups that are trying to Protect
28:34
what they believe are their own
28:37
interests and prevent anything from being
28:39
built anywhere and when that happens
28:41
We're all fighting over this like
28:43
smaller and smaller public space Jason
28:47
I'm super grateful for you coming on the show. Thanks
28:49
for doing it. Thank you so much for having me
28:51
this is fun Jason
28:53
Kevler is the co-founder of 404 media
28:56
and if you also appreciated his
28:58
dry wit Please drop
29:00
what you're doing right now and go check out
29:02
the 404 media podcast
29:05
Jason hosts it And
29:08
that's the show if you're a fan
29:10
of what next the best way to support our work is to
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join slate plus Going over to slate comm
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slash what next plus to find out how What
29:16
next is produced by Elena Schwartz Rob Gunther
29:19
Anna Phillips Paige Osborne and Madeline do charm
29:22
We are led by Alicia Montgomery with a little boost from
29:24
Susan Matthews Ben Richmond is the
29:26
senior director of podcast operations here at
29:28
slate and I'm Mary Harris. Thanks
29:30
for listening I'll catch you back here next
29:33
time I'm
29:40
sorry. I'm like, sorry. I've never done this
29:42
in an interview, but I find it so
29:45
amusing. I'm like gonna cry laughing Okay
29:49
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