In this episode of "What If? So What?" host Jim Hertzfeld sits down with James Hannis, the visionary chief architect at Cardinal Health. With a legacy in retail, James brings a unique perspective to the transformation of patient care through digital innovation. Dive into a discussion about the fusion of healthcare and retail strategies, the personalization of patient care, and the speed of service delivery that today's healthcare consumers expect. 

Episode Highlights:  

• James describes his background in retail and how it shapes his approach at Cardinal Health 
• The complexity of catering to diverse healthcare personas and ensuring tailored experiences 
• The challenge of applying retail marketing strategies within the privacy-sensitive healthcare industry 
• Insights on leveraging speed and agility to improve customer engagement in a B2B healthcare setting
• The evolution of Cardinal Health's digital platforms to meet the ever-changing landscape of healthcare distribution and patient interaction  

Timestamps:  
0:58 – Introducing James Hannis and Cardinal Health 
2:28 – The shift toward personalized healthcare experiences 
4:56 – Adapting retail speed to healthcare delivery 
6:39 – Overcoming privacy and tech hurdles in health personalization 
8:38 – James's advice for embracing digital speed in traditional businesses