Environmental activism is growing steadily, as more of us are getting educated on the perils of climate change. While there is a lot of discussion on how changing human activities and behaviours can help in the fight against environmental threats, the actual solutions for some communities are not this simple. Sofiah Jamil realised this as an environmental activist. In Central Lombok, she witnessed that communities could not be focused on saving trees, when they were struggling for basic access to resources like water. 

Sofiah has since left her activism days behind in search of ways to meaningfully help communities in need. She has recently co-founded Pantry Perch, as a side initiative of her main PR & political consultancy business, Hornbills- Concepts and Communications. The aim of this business is to help promote and support brands within the Asian region that are socially responsible. 

In this episode, Sofiah talks about why she left environmental activism, what her business Pantry Perch aims to do, and how we can all step out of our bubbles. 

Website (for show notes and transcripts)

www.whatcanwedopodcast.com

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