What A Morning was the first appearance of George McGovernn and Richard Dickens, the co-host/adventurers from Good Evening, Bon Voyage, etc., that began in Jan. 2008, as a follow-up to a Sat. morning re-air of the radio newsmagazine As Heard From The Hill that I was also producing at the time. As the Programming Director at 90.7 KJHK, I was having trouble filling up the Sat. morning blocks (college students). I began an initiative to grow interesting talk radio programming, beyond the sports that had dominated the talk schedule to that point. With its humor and in-studio performances, which had been rare to that point but continue at the station today, What A Morning won a Best Entertainment Program award that year, and spawned many sequels, even after I wasn't scheduling it.