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Is Influencer Marketing Worth It?

Is Influencer Marketing Worth It?

Released Friday, 26th April 2024
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Is Influencer Marketing Worth It?

Is Influencer Marketing Worth It?

Is Influencer Marketing Worth It?

Is Influencer Marketing Worth It?

Friday, 26th April 2024
Good episode? Give it some love!
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Brands pay millions for mega-influencer endorsements, but new research from Wharton’s Ryan Dew and Raghuram Iyengar finds more followers don’t always yield the biggest bang for the buck.

Hosted on Acast. See acast.com/privacy for more information.

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Wharton Business Daily

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Bringing together top leaders, innovators and renowned faculty from the Wharton School of the University of Pennsylvania discussing topics that matter to consumers and the business world. Hosted on Acast. See acast.com/privacy for more information.

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